Navigating the Shifting Currents of Malaysian Marketing: Challenges and Opportunities

The marketing landscape in Malaysia is in a state of flux, driven by a confluence of factors that have reshaped the way businesses approach their marketing strategies. This essay explores some of the pressing issues facing marketers in Malaysia today, highlighting the challenges and opportunities they present.

The Rise of E-commerce

One of the most prominent shifts in the Malaysian marketing landscape is the explosive growth of e-commerce. In 2020, Malaysia witnessed a 20.7% increase in e-commerce sales, driven by the pandemic-induced surge in online shopping (iPrice Group, 2020). This trend has not only transformed consumer buying habits but has also forced traditional brick-and-mortar businesses to recalibrate their strategies to remain competitive. The need to establish a robust online presence and optimise the customer experience in the digital realm has become paramount for businesses (The Edge Markets, 2021).

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