Entry Requirements A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP (Higher Education Provider) Senate OR A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 may be accepted, subject to a rigorous internal assessment A Bachelor’s degree (Level 6, MQF) in non related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience, subject to a rigorous internal assessment A Bachelor’s degree (Level 6, MQF) in non related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre requisite courses Other equivalent or related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government

Achieve a minimum MUET Band 4 or equivalent to CEFR Mid B2 OR IELTS score of 6.0 or equivalent, including TOEFL iBT 60, Pearson Test of English: 59, Cambridge English Qualification and Tests: 169, or MUET Band 4

Master of Business Administration (Marketing)
(Credit Transfer Programme with University of Chichester, UK)

Programme ID : (R2/0414/7/0039)(12/30)(MQA/FA3468)
Campus: SEGi University
Level of Study: Postgraduate
Awarded by:
SEGi University, Malaysia

University of Chichester, UK
via credit transfer*

Programme Overview

The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation.

This programme aims to introduce innovative business understanding that integrates cutting-edge research and practice across all key business areas to cater and adapt to the ever-competitive industry.

It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.

EARN ANOTHER DEGREE

Students enrolled in this programme have the opportunity to earn an additional degree from the University of Chichester via credit transfer upon fulfilling the residential requirements.

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WORLD-CLASS ADVANTAGE

POWERED BY THE AACSB BUSINESS EDUCATION ALLIANCE

Step into a world of opportunities shaped by the AACSB Business Education Alliance — the global gold benchmark for business education. At SEGi University Graduate School of Business you earn international recognition, industry-relevant expertise, and future-ready skills that set you apart anywhere in the world.

GLOBAL RECOGNITION
Your SEGi University Graduate School of Business qualification is aligned with some of the world’s most respected business schools, giving you a competitive edge in both local and international job markets.

POWERFUL GLOBAL NETWORKS
Connect with a worldwide community of thought leaders, business innovators, and educators. This exposure extends far beyond the classroom and builds relationships that can shape your future career.

GLOBAL BUSINESS INSIGHTS
Gain access to perspectives and research from global business leaders, providing you with valuable insights into today’s business challenges and the skills needed for tomorrow.

CUTTING-EDGE LEARNING
Our faculty and programmes are continuously benchmarked against international best practices, ensuring your learning experience is always relevant, innovative, and impactful.

POSITION YOURSELF FOR GLOBAL IMPACT

By joining SEGi Graduate School of Business, you become part of a network that spans over 100 countries and 1,900 member organisations worldwide. This is more than an education — it’s your launchpad to a future of leadership, influence, and opportunity on a global stage.

Entry requirements

Entry Requirements
A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP (Higher Education Provider) Senate
OR
A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 may be accepted, subject to a rigorous internal assessment
A Bachelor’s degree (Level 6, MQF) in non related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience, subject to a rigorous internal assessment
A Bachelor’s degree (Level 6, MQF) in non related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre requisite courses
Other equivalent or related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government

English requirements

Programme structure and modules

Modules	Subject Areas
Global Brand Strategy	Product and Brand Management International Marketing
Global Economic Management	Economics for Managers Managing the International Economy Research Methodology
Consumer Behaviour and Quality Management	Consumer Behaviour Operations and Quality Management
Integrated Business Leadership	Marketing Management Strategic Management Organizational Behaviour
Research Project	Master’s Project

Financial Aid / Funding

EPF
SEGi Monthly Instalment
Low Initial Payment
EduFlex
– Designed for adult learners, enjoy education loans with interest as low as 4%!

Career opportunities

Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, Advertisement Manager.

APEL.C

Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.

Information on Accreditation

Download MQA Certificate

Intakes & Orientation Dates

Intakes

Orientation Dates

Entry Requirements

English Requirements

Programme structure and modules

Financial Aid / Funding

Career opportunities

APEL.C

Information on Accreditation

Intakes & Orientation Dates

Faculty Brochure

Programme Brochure (EN)

Programme Brochure (CH)

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Bringing Industry into the Classroom

Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.