Bachelor of Mass Communication (Hons)

Course ID
MQA/A9854
Campus
SEGi University
Level of Study
Bachelor Degree

Mass Communication is a discipline that focuses on various means used to relay information through the mass media to large segments of the population simultaneously. The most common media to relay such information would be newspaper, magazine, radio, television, and film.

This programme prepares students with the skills, techniques, and theoretical knowledge to strategically craft solutions for business challenges. Students in this programme will be exposed to hands-on training with state-of-the-art equipment and industry-relevant software to fully immerse in both the creative and managerial aspects of the mass communications industry.

Get more info by downloading the brochure or applying below!

Entry requirements

STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
Unified Examination Certificate (UEC) with at least 5Bs
Diploma – with a min. CGPA of 2.00 and a credit in English at SPM level
Diploma – in Media and Communication or its equivalent
Matriculation/Foundation – with a min. CGPA of 2.00 and credit in English at SPM level
TOEFL score of 500 OR IELTS score of 5.0 (International students)

Programme structure and module

Year 1

Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
Integrated Marketing Communication
Psychology in Communication
Mass Communication & Stories of Mass Media

Year 2

Media Law, Power & Public Opinion
Entrepreneurship
Theory and Principles of Communication
Business Ethics
Managing Media and Business
Sociology of Media & Culture
Research Methods
Social Media and Public Relation Practices
Public Opinion and Propaganda
Creative Writing

Year 3

Communication & Campaign Management
Environmental Management & Tech
Elective 1
Elective 2
Elective 3
Research Project
Industrial Training

Advertising Elective

Advertising Copywriting & Digital Publishing
Advertising Strategies & Planning
Internet Advertising & Management

Public Relations Elective

Media Relations and Publicity
Media Relations and Media Writing
Strategies and Practices in Public Relations

Broadcasting Elective

Documentary Feature Production
Managing Television Program and Production
TV and Online Broadcast Journalism

Matapelajaran Umum (MPU)

Effective Listening/Bahasa Kebangsaan A
Hubungan Etnik/Malaysian Studies 3
Pengurusan Ko-kurikulum
TITAS/BMK 2
Personal Health Management

Career oppurtunities

Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.