BA (Hons) Advertising and Digital Marketing Communications (3+0)

Course ID
(N/342/6/0000) (09/25) (PA13339)
SEGi College Penang
Level of Study
Bachelor Degree
Awarding Institution
University of Greenwich, UK

This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:

A rigorous combination of established marketing theory and cutting-edge advertising digital practice
Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
Offers exemptions from CIM and IDM examinations
One of the first degrees of its kind in the UK, and unique in Malaysia


Get more info by downloading the brochure or applying below!

Entry requirements

UEC with 5 credits
STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
A-Level with passes in 2 subjects
Matriculation / Foundation or equivalent
SAM / AUSMAT with min ATAR 60
Related SKM Level 5
Related Diploma

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Programme structure and modules

Year 1

Principles and Practice of Marketing (Part 1)
Introduction to Advertising
Introduction to Digital Marketing
Personal Professional Development 1
Principles and Practice of Marketing (Part 2)
Financial Aspects of Marketing / Public Relations
Creative Content Marketing
Brand Management
Bahasa Melayu Komunikasi 2 (International students)
Tamadun Islam & Tamadun Asia (Local students)
Malaysian Studies 3 (International students)
Hubungan Etnik (Local students)
Design Thinking / Bahasa Kebangsaan A*

Year 2

Customer Insight & Research (Part 1)
Personal & Professional Development 2
Media Planning and Buying
Global Marketing Management
Customer Insight & Research (Part 2)
Research Methods
Advertising Campaign Management
Integrated Marketing Communication Management
Statistics for Managers
Malaysia Society 5.0
Community Engagement

Year 3

Direct, Interactive and Digital Marketing (Part 1)
Dissertation (Part 1)
Internet Marketing
Contemporary Issues in Marketing
Direct, Interactive and Digital Marketing (Part 2)
Dissertation (Part 2)
Social Media and Analytics
Strategic Communications
Business Placement (Internship)

Financial Aid / Funding

SEGi Monthly Installment
Low Initial Payment

Career opportunities

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.

Intakes & Orientation Dates

Year 1-3 (Full-Time) Intakes
Orientation Dates
Year 2 (Weekend) Intakes
Orientation Dates