Introduction to Communication Studies @ SEGi
Mass Communication is the discipline which looks at the various means used to relay information through mass media to large segments of the population at one time. The most common mediums used to relay such information would be newspaper, magazine, radio, television and film, as these are used to disseminate news and advertising to a large audience.
As businesses come to rely more on advertising and promotions, the media industry has grown and become essential to business success both locally & internationally.
The Mass Communication programmes at SEGi aim to provide students a solid foundation in the basic knowledge and skills necessary to become media practitioners and more informed media consumers. The programmes prepare students to view the media industry as a business entity, teaching them the technical aspects of mass media while also understanding how the media industry functions as business.
Students will learn essential skills in the areas of television/video, news and current affairs production, print, radio and TV journalism, and desktop and on-line publishing, relevant to the region as well as internationally.
