Bachelor of Arts (Hons) in English and Public Relations

Course ID
SEGi University
Level of Study
Bachelor Degree

The programme is a double major degree with a dual award from SEGi and the University of Central Lancashire that aims to produce quality public relations practitioners with a sound command of the English language for government, corporate, and non-profit organisations. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.

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Entry requirements

A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
Unified Examination Certificate (UEC) with at least 5Bs
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
A Diploma in Media and Communication or its equivalent; OR
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.

Course structure and modules

Year 1

Introduction to Communication Theory
English for Business Correspondence
English Grammar
Academic English
Public Speaking
Introduction to Mass Communication
Introduction to Linguistics
Introduction to Literature
General Psychology

Year 2

Principles of Public Relations
English Phonetics and Phonology
Strategies and Practices in Public Relations
Event Management
Introduction to Drama
Business Ethics
Law and Ethics in Mass Communication
Creative Writing
Crisis Management
Quantitative and Statistical Methods
Environmental Management and Technology

Year 3

Desktop Publishing
Research Methods
Public Relations and Media Writing
Media Relations and Publicity
Public Opinion and Propaganda
American and European Literature
Research Project

Matapelajaran Umum (MPU)

Hubungan Etnik/BM Komunikasi
Tamadun Islam & Asia/Malaysian Studies
Effective Listening/Bahasa Kebangsaan A
Personal Health Management

Career opportunities

Press Agents, Publicity and Media Relations Managers, Crisis Managers, Customer Relations Manager, Public Affairs Manager, Events Manager and many more in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.