{"id":999390,"date":"2024-02-07T04:12:00","date_gmt":"2024-02-06T20:12:00","guid":{"rendered":"https:\/\/new.segi.edu.my\/?p=999390"},"modified":"2024-12-08T14:08:40","modified_gmt":"2024-12-08T06:08:40","slug":"ong-chuan-huat%e5%8d%9a%e5%a3%ab%e4%bb%bb%e5%9b%bd%e9%99%85%e5%95%86%e4%b8%9a%e6%9c%9f%e5%88%8a%e7%bc%96%e8%be%91%e5%a7%94%e5%91%98","status":"publish","type":"post","link":"https:\/\/www.segi.edu.my\/zh\/ong-chuan-huat%e5%8d%9a%e5%a3%ab%e4%bb%bb%e5%9b%bd%e9%99%85%e5%95%86%e4%b8%9a%e6%9c%9f%e5%88%8a%e7%bc%96%e8%be%91%e5%a7%94%e5%91%98\/","title":{"rendered":"Ong Chuan Huat\u535a\u58eb\u4efb\u56fd\u9645\u5546\u4e1a\u671f\u520a\u7f16\u8f91\u59d4\u5458"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph\">\u9a6c\u6765\u897f\u4e9aSEGi\u5546\u5b66\u7814\u7a76\u751f\u9662\u7684\u5e02\u573a\u8425\u9500\u7cfb\u8d44\u6df1\u8bb2\u5e08\uff0cOng Chuan Huat\u535a\u58eb\u83b7\u4efb\u547d\u5546\u4e1a\u671f\u520a--Journal of Relationship 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class=\"wp-block-paragraph\">\u8be5\u671f\u520a\u6210\u7acb\u4e8e 1995 \u5e74\uff0c\u88ab Scopus \u6570\u636e\u5e93\u6536\u5f55\uff0c\u5e76\u4fdd\u6301 51 TP3T \u63a5\u53d7\u7387\uff0c\u4ece\u4e2d\u53ef\u89c1\u5176\u4e25\u683c\u8981\u6c42\u4e0e SEGi \u5353\u8d8a\u6559\u5b66\u7684\u613f\u666f\u4e00\u81f4\u3002<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"681\" height=\"1024\" src=\"https:\/\/new.segi.edu.my\/wp-content\/uploads\/2024\/08\/1-681x1024-1.png\" alt=\"\" class=\"wp-image-999391\" srcset=\"https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/1-681x1024-1.png 681w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/1-681x1024-1-200x300.png 200w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/1-681x1024-1-8x12.png 8w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">Ong Chuan Huat\u535a\u58eb\u7684\u4efb\u547d\uff0c\u8fdb\u4e00\u6b65\u5de9\u56fa\u4e86SEGi\u4f5c\u4e3a\u5353\u8d8a\u5b66\u672f\u548c\u521b\u65b0\u4e2d\u5fc3\u7684\u5730\u4f4d\u3002 \u4f5c\u4e3a\u88ab\u4efb\u547d\u4e3a\u7f16\u8f91\u59d4\u5458\u4f1a\u7684\u4e24\u540d\u9a6c\u6765\u897f\u4e9a\u4eba\u4e4b\u4e00\uff08\u53e6\u4e00\u4f4d\u6765\u81ea\u516c\u7acb\u5927\u5b66\uff09\uff0c\u7a81\u663e\u4e86SEGi\u81f4\u529b\u4e8e\u57f9\u517b\u4e00\u6d41\u4eba\u624d\u7684\u51b3\u5fc3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u91cc\u7a0b\u7891\u4e0d\u4ec5\u5f70\u663e\u4e86Ong Chuan Huat\u535a\u58eb\u7684\u6770\u51fa\u6210\u5c31\uff0c\u800c\u4e14\u4e3aSEGi\u5728\u5168\u7403\u5b66\u672f\u821e\u53f0\u4e0a\u8d62\u5f97\u4e86\u5173\u952e\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEGi\u5bf9Ong Chuan Huat\u535a\u58eb\u88ab\u4efb\u547d\u4e3aJournal of Relationship Marketing\u7f16\u8f91\u59d4\u5458\u611f\u5230\u4e0e\u6709\u8363\u7109\uff0c\u6b64\u6210\u5c31\u5f3a\u5316\u4e86SEGi\u4f5c\u4e3a\u4e00\u4e2a\u81f4\u529b\u4e8e\u57f9\u517b\u9876\u5c16\u4eba\u624d\uff0c\u5e76\u5728\u8425\u9500\u5b66\u7cfb\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u7684\u6559\u80b2\u673a\u6784\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>\u9a6c\u6765\u897f\u4e9aSEGi\u5546\u5b66\u7814\u7a76\u751f\u9662\u7684\u5e02\u573a\u8425\u9500\u7cfb\u8d44\u6df1\u8bb2\u5e08\uff0cOng Chuan Huat\u535a\u58eb\u83b7\u4efb\u547d\u5546\u4e1a\u671f\u520a--Journal of Relationship Marketing\u7f16\u8f91\u59d4\u5458\u4f1a\u4e4b\u4e00\uff0c\u4ea6\u662f\u552f\u4e00\u7684\u6765\u81ea\u9a6c\u6765\u897f\u4e9a\u79c1\u7acb\u5927\u5b66\u7684\u4ee3\u8868\uff0c\u5176\u4efb\u671f\u4e3a2024\u5e74-2025\u5e74\u3002 \u6b64\u4efb\u547d\u7531\u521b\u520a\u4e3b\u7f16\u517c\u603b\u7f16David Bejou\u6559\u6388\u4eb2\u81ea\u6307\u5b9a\uff0c\u53cd\u6620\u4e86Ong Chuan\u7684\u89c2\u70b9\u3002Huat\u535a\u58eb\u5728\u8be5\u9886\u57df\u7684\u4e13\u4e1a\u77e5\u8bc6\u7684\u9ad8\u5ea6\u8ba4\u53ef\uff0c\u5e76\u63d0\u9ad8\u4e86SEGi\u5728\u56fd\u9645\u821e\u53f0\u4e0a\u7684\u5730\u4f4d\u3002 Journal of Relationship Marketing\u96b6\u5c5e\u4e8e\u8457\u540d\u7684\u6cf0\u52d2\u548c\u5f17\u6717\u897f\u65af\u51fa\u7248\u96c6\u56e2\uff08Taylor and Francis\uff09\uff0c\u4e3a\u5168\u7403\u4e09\u4efd\u51fa\u7248\u4e86\u8d85\u8fc72000\u671f\u7684\u671f\u520a\u4e4b\u4e00\u3002 \u8be5\u671f\u520a\u6210\u7acb\u4e8e1995\u5e74\uff0c\u88abScopus\u6570\u636e\u5e93\u6536\u5f55\uff0c\u5e76\u4fdd\u63015%\u63a5\u53d7\u7387\uff0c\u4ece\u4e2d\u53ef\u89c1\u5176\u4e25\u683c\u8981\u6c42\u4e0eSEGi\u5353\u8d8a\u6559\u5b66\u7684\u613f\u666f\u4e00\u81f4\u3002Ong Chuan Huat\u535a\u58eb\u7684\u4efb\u547d\uff0c\u8fdb\u4e00\u6b65\u5de9\u56fa\u4e86SEGi\u4f5c\u4e3a\u5353\u8d8a\u5b66\u672f\u548c\u521b\u65b0\u4e2d\u5fc3\u7684\u5730\u4f4d\u3002\u4f5c\u4e3a\u88ab\u4efb\u547d\u4e3a\u7f16\u8f91\u59d4\u5458\u4f1a\u7684\u4e24\u540d\u9a6c\u6765\u897f\u4e9a\u4eba\u4e4b\u4e00\uff08\u53e6\u4e00\u4f4d\u6765\u81ea\u516c\u7acb\u5927\u5b66\uff09\uff0c\u7a81\u663e\u4e86SEGi\u81f4\u529b\u4e8e\u57f9\u517b\u4e00\u6d41\u4eba\u624d\u7684\u51b3\u5fc3\u3002 \u6b64\u91cc\u7a0b\u7891\u4e0d\u4ec5\u5f70\u663e\u4e86Ong ChuanHuat\u535a\u58eb\u7684\u6770\u51fa\u6210\u5c31\uff0c\u800c\u4e14\u4e3aSEGi\u5728\u5168\u7403\u5b66\u672f\u821e\u53f0\u4e0a\u8d62\u5f97\u4e86\u5173\u952e\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u6b64\u8ba4\u53ef\u4e0d\u4ec5\u63d0\u5347\u4e86\u5927\u5b66\u7684\u58f0\u8a89\uff0c\u540c\u65f6\u53ef\u5438\u5f15\u5bfb\u6c42\u4e16\u754c\u4e00\u6d41\u8425\u9500\u79d1\u7cfb\u7684\u672c\u5730\u548c\u56fd\u9645\u5b66\u751f\u3002 SEGi\u5bf9Ong Chuan Huat\u535a\u58eb\u88ab\u4efb\u547d\u4e3aJournal of Relationship Marketing\u7f16\u8f91\u59d4\u5458\u4f1a\u611f\u5230\u4e0e\u6709\u8363\u7109\uff0c\u6b64\u6210\u5c31\u5f3a\u5316\u4e86SEGi\u4f5c\u4e3a\u4e00\u4e2a\u81f4\u529b\u4e8e\u57f9\u517b\u9876\u5c16\u4eba\u624d\uff0c\u5e76\u5728\u8425\u9500\u5b66\u7cfb\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u7684\u6559\u80b2\u673a\u6784\u3002<\/p>","protected":false},"author":32,"featured_media":999392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,203],"tags":[206],"portfolio":[],"class_list":["post-999390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-zh","category-news-zh","tag-zh"],"rttpg_featured_image_url":{"full":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2.png",1000,615,false],"landscape":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2.png",1000,615,false],"portraits":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2.png",1000,615,false],"thumbnail":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-150x150.png",150,150,true],"medium":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-300x185.png",300,185,true],"large":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2.png",1000,615,false],"thumblist":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-300x300.png",300,300,true],"thumbrelated":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-500x500.png",500,500,true],"meccarouselthumb":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-474x324.png",474,324,true],"gridsquare":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-391x260.png",391,260,true],"tileview":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-300x400.png",300,400,true],"1536x1536":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2.png",1000,615,false],"2048x2048":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2.png",1000,615,false],"trp-custom-language-flag":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-18x12.png",18,12,true],"ultp_layout_landscape_large":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2.png",1000,615,false],"ultp_layout_landscape":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-870x570.png",870,570,true],"ultp_layout_portrait":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-600x615.png",600,615,true],"ultp_layout_square":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/SEGi-University-4-2-600x600.png",600,600,true]},"rttpg_author":{"display_name":"isegi","author_link":"https:\/\/www.segi.edu.my\/zh\/author\/isegi\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.segi.edu.my\/zh\/category\/article-zh\/\" rel=\"category tag\">Article (Chinese)<\/a> <a href=\"https:\/\/www.segi.edu.my\/zh\/category\/news-zh\/\" rel=\"category tag\">News (Chinese)<\/a>","rttpg_excerpt":"\u9a6c\u6765\u897f\u4e9aSEGi\u5546\u5b66\u7814\u7a76\u751f\u9662\u7684\u5e02\u573a\u8425\u9500\u7cfb\u8d44\u6df1\u8bb2\u5e08\uff0cOng Chuan Huat\u535a\u58eb\u83b7\u4efb\u547d\u5546\u4e1a\u671f\u520a\u2014\u2014Journal of Relationship Marketing\u7f16\u8f91\u59d4\u5458\u4f1a\u4e4b\u4e00\uff0c\u4ea6\u662f\u552f\u4e00\u7684\u6765\u81ea\u9a6c\u6765\u897f\u4e9a\u79c1\u7acb\u5927\u5b66\u7684\u4ee3\u8868\uff0c\u5176\u4efb\u671f\u4e3a2024\u5e74\u20142025\u5e74\u3002 \u6b64\u4efb\u547d\u7531\u521b\u520a\u4e3b\u7f16\u517c\u603b\u7f16David Bejou\u6559\u6388\u4eb2\u81ea\u6307\u5b9a\uff0c\u53cd\u6620\u4e86Ong Chuan Huat\u535a\u58eb\u5728\u8be5\u9886\u57df\u7684\u4e13\u4e1a\u77e5\u8bc6\u7684\u9ad8\u5ea6\u8ba4\u53ef\uff0c\u5e76\u63d0\u9ad8\u4e86SEGi\u5728\u56fd\u9645\u821e\u53f0\u4e0a\u7684\u5730\u4f4d\u3002 Journal of Relationship Marketing\u96b6\u5c5e\u4e8e\u8457\u540d\u7684\u6cf0\u52d2\u548c\u5f17\u6717\u897f\u65af\u51fa\u7248\u96c6\u56e2\uff08Taylor and Francis\uff09\uff0c\u4e3a\u5168\u7403\u4e09\u4efd\u51fa\u7248\u4e86\u8d85\u8fc72000\u671f\u7684\u671f\u520a\u4e4b\u4e00\u3002 \u8be5\u671f\u520a\u6210\u7acb\u4e8e1995\u5e74\uff0c\u88abScopus\u6570\u636e\u5e93\u6536\u5f55\uff0c\u5e76\u4fdd\u63015%\u63a5\u53d7\u7387\uff0c\u4ece\u4e2d\u53ef\u89c1\u5176\u4e25\u683c\u8981\u6c42\u4e0eSEGi\u5353\u8d8a\u6559\u5b66\u7684\u613f\u666f\u4e00\u81f4\u3002 Ong Chuan 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