{"id":998122,"date":"2023-10-19T20:52:39","date_gmt":"2023-10-19T12:52:39","guid":{"rendered":"https:\/\/new.segi.edu.my\/?p=998122"},"modified":"2024-12-07T13:32:29","modified_gmt":"2024-12-07T05:32:29","slug":"%e9%a9%ac%e6%9d%a5%e8%a5%bf%e4%ba%9a%e5%b8%82%e5%9c%ba%e5%8f%98%e5%8c%96%e7%9a%84%e6%bd%ae%e6%b5%81%ef%bc%9a%e6%8c%91%e6%88%98%e4%b8%8e%e6%9c%ba%e9%81%87","status":"publish","type":"post","link":"https:\/\/www.segi.edu.my\/zh\/%e9%a9%ac%e6%9d%a5%e8%a5%bf%e4%ba%9a%e5%b8%82%e5%9c%ba%e5%8f%98%e5%8c%96%e7%9a%84%e6%bd%ae%e6%b5%81%ef%bc%9a%e6%8c%91%e6%88%98%e4%b8%8e%e6%9c%ba%e9%81%87\/","title":{"rendered":"\u9a6c\u6765\u897f\u4e9a\u5e02\u573a\u53d8\u5316\u7684\u6f6e\u6d41\uff1a\u6311\u6218\u4e0e\u673a\u9047"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p 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width=\"1024\" height=\"724\" src=\"https:\/\/new.segi.edu.my\/wp-content\/uploads\/2024\/08\/2-4-1536x1086-1-1024x724.png\" alt=\"\" class=\"wp-image-998126\" srcset=\"https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/2-4-1536x1086-1-1024x724.png 1024w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/2-4-1536x1086-1-300x212.png 300w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/2-4-1536x1086-1-768x543.png 768w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/2-4-1536x1086-1-18x12.png 18w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/2-4-1536x1086-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6570\u636e\u9690\u79c1\u548c\u5408\u89c4\u6027<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u636e\u9690\u79c1\u548c\u9075\u5b88\u300a\u4e2a\u4eba\u6570\u636e\u4fdd\u62a4\u6cd5\u300b\uff08PDPA\uff09\u7b49\u6cd5\u89c4\u7684\u95ee\u9898\u662f\u9a6c\u6765\u897f\u4e9a\u8425\u9500\u4eba\u5458\u65e5\u76ca\u5173\u6ce8\u7684\u95ee\u9898\uff08PDPC Malaysia\uff0c2020\uff09\u3002\u4fdd\u62a4\u6d88\u8d39\u8005\u6570\u636e\u4e0d\u4ec5\u662f\u6cd5\u5f8b\u8981\u6c42\uff0c\u4e5f\u662f\u4e00\u9879\u4fe1\u4efb\u7684\u95ee\u9898\u3002\u8425\u9500\u4eba\u5458\u9700\u8981\u5728\u4e2a\u6027\u5316\u548c\u5c0a\u91cd\u6d88\u8d39\u8005\u9690\u79c1\u4e4b\u95f4\u4fdd\u6301\u5fae\u5999\u7684\u5e73\u8861\u3002\u4e0d\u9075\u5b88\u6570\u636e\u4fdd\u62a4\u6cd5\u5f8b\u53ef\u80fd\u5bfc\u81f4\u5de8\u989d\u7f5a\u6b3e\u548c\u58f0\u8a89\u53d7\u635f\uff08Taylor Wessing\uff0c2020\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u9769<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COVID-19\u5927\u6d41\u884c\u5df2\u7ecf\u5bfc\u81f4\u4e86\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u663e\u8457\u53d8\u5316\u3002\u8fdc\u7a0b\u8d2d\u7269\u3001\u5bf9\u5065\u5eb7\u548c\u5065\u5eb7\u4ea7\u54c1\u7684\u9700\u6c42\u6fc0\u589e\uff0c\u4ee5\u53ca\u5bf9\u73af\u4fdd\u54c1\u724c\u7684\u504f\u597d\u90fd\u662f\u5728\u5371\u673a\u671f\u95f4\u51fa\u73b0\u7684\u8d8b\u52bf\uff08Nielsen\uff0c2020\uff09\u3002\u8fd9\u8981\u6c42\u8425\u9500\u4eba\u5458\u8981\u5177\u5907\u7075\u6d3b\u6027\u548c\u9002\u5e94\u6027\uff0c\u8c03\u6574\u4ed6\u4eec\u7684\u4fe1\u606f\u4f20\u9012\u4ee5\u6ee1\u8db3\u8fd9\u4e9b\u4e0d\u65ad\u6f14\u53d8\u7684\u6d88\u8d39\u8005\u9700\u6c42\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u672c\u571f\u5316\u7684\u91cd\u8981\u6027<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9a6c\u6765\u897f\u4e9a\u7684\u6587\u5316\u591a\u5143\u6027\u548c\u591a\u8bed\u79cd\u4eba\u53e3\u4f7f\u5f97\u672c\u571f\u5316\u6210\u4e3a\u8425\u9500\u4e2d\u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\u3002\u8c03\u6574\u4fe1\u606f\u4ee5\u4e0e\u4e0d\u540c\u7684\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u81f3\u5173\u91cd\u8981\uff08Mekar\uff0c2020\uff09\u3002\u8fdb\u5165\u9a6c\u6765\u897f\u4e9a\u5e02\u573a\u7684\u8de8\u56fd\u516c\u53f8\u5df2\u7ecf\u610f\u8bc6\u5230\uff0c\u4e00\u5200\u5207\u7684\u65b9\u6cd5\u4e0d\u518d\u6709\u6548\uff0c\u4ed6\u4eec\u6b63\u5728\u5c06\u672c\u571f\u6587\u5316\u56e0\u7d20\u7eb3\u5165\u4ed6\u4eec\u7684\u8425\u9500\u7b56\u7565\uff08Marketing Interactive\uff0c2020\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53ef\u6301\u7eed\u6027\u548c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\uff08CSR\uff09<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9a6c\u6765\u897f\u4e9a\u7684\u8425\u9500\u7b56\u7565\u4e2d\uff0c\u53ef\u6301\u7eed\u6027\u548c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\uff08CSR\uff09\u5df2\u7ecf\u53d8\u5f97\u65e5\u76ca\u91cd\u8981\u3002\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u6ce8\u91cd\u54c1\u724c\u5bf9\u73af\u5883\u548c\u793e\u4f1a\u4e8b\u4e1a\u7684\u627f\u8bfa\u3002\u516c\u53f8\u6b63\u5728\u5c06\u53ef\u6301\u7eed\u6027\u878d\u5165\u4ed6\u4eec\u7684\u54c1\u724c\u4e2d\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u9053\u4e49\u4e49\u52a1\uff0c\u4e5f\u662f\u5728\u4e00\u4e2a\u91cd\u89c6\u8d1f\u8d23\u5546\u4e1a\u5b9e\u8df5\u7684\u5e02\u573a\u4e2d\u7684\u7ade\u4e89\u4f18\u52bf\uff08KPMG\uff0c2020\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fd9\u4e2a\u5145\u6ee1\u6d3b\u529b\u7684\u73af\u5883\u4e2d\uff0c\u6210\u529f\u5fc5\u987b\u4fdd\u6301\u7075\u6d3b\u3001\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\uff0c\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u7684\u8d8b\u52bf\u548c\u6cd5\u89c4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/new.segi.edu.my\/wp-content\/uploads\/2024\/08\/3-4.png\" alt=\"\" class=\"wp-image-998128\" srcset=\"https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/3-4.png 300w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/3-4-150x150.png 150w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2024\/08\/3-4-12x12.png 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u4e8e\u4f5c\u8005\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u666e\u62c9\u8fea\u666e-\u5e15\u62c9\u66fc\u535a\u58eb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e16\u7eaa \u5409\u9686\u5761\u5206\u6821\u5546\u5b66\u7814\u7a76\u751f\u9662\u7684\u8d44\u6df1\u8bb2\u5e08<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr. Pradeep Paraman is SEGi \u5409\u9686\u5761\u5206\u6821\u7684\u6770\u51fa\u8d44\u6df1\u8bb2\u5e08\uff0c\u62e5\u6709\u9a6c\u6765\u897f\u4e9a\u591a\u5a92\u4f53\u5927\u5b66\u9881\u53d1\u7684\u535a\u58eb\u5b66\u4f4d\u3002\u9664\u4e86\u5728\u5b66\u672f\u754c\u7684\u6770\u51fa\u804c\u52a1\uff0c\u4ed6\u8fd8\u62c5\u4efb\u7814\u7a76\u4e0e\u521b\u65b0\u7ba1\u7406\u4e2d\u5fc3\u7684\u9ad8\u7ea7\u7814\u7a76\u5458\u3002\u4ed6\u7684\u6df1\u5165\u7814\u7a76\u4e3a\u5b66\u672f\u754c\u505a\u51fa\u4e86\u91cd\u8981\u8d21\u732e\uff0c\u7814\u7a76\u6210\u679c\u5df2\u53d1\u8868\u5728\u8457\u540d\u671f\u520a\u5982\u300aAI &amp; Society\u300b\u3001\u300aSpatial Statistics\u300b\u548c\u300aInternational Journal of Human-Computer Interaction\u300b\u7b49\u3002<\/p>\n<\/div><!-- .vgblk-rw-wrapper 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\u9a6c\u6765\u897f\u4e9a\u7684\u8425\u9500\u683c\u5c40\u6b63\u5728\u7ecf\u5386\u6df1\u523b\u7684\u53d8\u9769\uff0c\u53d7\u7535\u5b50\u5546\u52a1\u3001\u6570\u5b57\u8425\u9500\u3001\u6570\u636e\u9690\u79c1\u95ee\u9898\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u53d8\u5316\u3001\u672c\u571f\u5316\u548c\u53ef\u6301\u7eed\u6027\u5021\u8bae\u7684\u5f71\u54cd\u3002\u8425\u9500\u4eba\u5458\u5fc5\u987b\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\uff0c\u540c\u65f6\u6293\u4f4f\u673a\u9047\u3002\u5728\u8fd9\u4e2a\u5145\u6ee1\u6d3b\u529b\u7684\u73af\u5883\u4e2d\uff0c\u6210\u529f\u5fc5\u987b\u4fdd\u6301\u7075\u6d3b\u3001\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\uff0c\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u7684\u8d8b\u52bf\u548c\u6cd5\u89c4\u3002 \u5173\u4e8e\u4f5c\u8005: Dr. Pradeep Paraman SEGi \u5409\u9686\u5761\u5206\u6821\u5546\u5b66\u7814\u7a76\u751f\u9662\u7684\u8d44\u6df1\u8bb2\u5e08 Dr. Pradeep Paraman\u662fSEGi 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