{"id":999222,"date":"2024-08-12T07:32:55","date_gmt":"2024-08-12T07:32:55","guid":{"rendered":"https:\/\/new.segi.edu.my\/?page_id=999222"},"modified":"2026-06-25T10:57:52","modified_gmt":"2026-06-25T02:57:52","slug":"%e8%8b%b1%e8%af%ad%e5%92%8c%e5%85%ac%e5%85%b1%e5%85%b3%e7%b3%bb%e8%8d%a3%e8%aa%89%e6%96%87%e5%ad%a6%e5%a3%ab","status":"publish","type":"page","link":"https:\/\/www.segi.edu.my\/zh\/bachelor-of-arts-hons-in-english-and-public-relations\/","title":{"rendered":"\u82f1\u8bed\u548c\u516c\u5171\u5173\u7cfb\uff08\u8363\u8a89\uff09\u6587\u5b66\u58eb"},"content":{"rendered":"\t\t
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Programme ID : (R2\/0288\/6\/0001)(07\/28)(MQA\/FA0071)
Campus: SEGi University
Level of Study: Bachelor Degree<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Programme ID : (R2\/0288\/6\/0001)(07\/28)(MQA\/FA0071)
Campus: SEGi University
Level of Study: Bachelor Degree
Awarded by<\/strong>:
University of Chichester, United Kingdom &
SEGi University, Malaysia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Programme Overview<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Bachelor of Arts (Hons) in English and Public Relations, a prestigious dual major degree programme, is your gateway to becoming a proficient public relations expert equipped with a mastery of the English language.\u00a0<\/p>

In the English major, students delve into the intricate relationship between language and society while analyzing literary texts. Simultaneously, the Public Relations major equips students with the knowledge and skills necessary for successful PR campaigns. This includes crafting compelling public relations speeches and written communications, leveraging linguistic and literary features.Key selling points encompass agile and creative PR and English expertise, practical learning experiences, a diverse syllabus, and close industry collaboration. SEGi\u2019s pioneering \u201cIndustry into Classroom\u201d approach offers students real-world project involvement, mentored by both academic experts and industry practitioners.<\/p>

Furthermore, SEGi\u2019s multicultural environment, hosting students from over 90 nationalities, fosters international exposure and cross-cultural networking. This programme holds accreditation from the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, ensuring its excellence and recognition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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One Programme, Two Degrees<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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University of Chichester-SEGi University Dual Award Partnership<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tStudents enrolled in this programme benefit from a Dual Award partnership with the University of Chichester<\/a>. Upon graduation, students receive two degree certificates within the same period of study, one from SEGi University, Malaysia and one from the University of Chichester, United Kingdom.\n\nThe programme is assessed and moderated by the University of Chichester, ranked among the top universities in the UK for Teaching Quality in the National Student Survey and a Gold award recipient of the UK Teaching Excellence Framework. Students enjoy internationally benchmarked academic standards and quality assurance, without the need to study in the UK.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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#6 IN UK<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Teaching Quality
\nNational Student Survey 2025<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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GOLD<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Highest Award for Teaching Excellence
\nTeaching Excellence Framework<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UK TOP 30<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Top ranked UK University
\nGuardian University Guide<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Entry requirements <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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<\/i>\u00a0A pass in STPM or its equivalent, with a minimum of Grade C (CGPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
<\/i>\u00a0Unified Examination Certificate (UEC) with at least 5Bs
<\/i>\u00a0A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
<\/i>\u00a0A Diploma in Media and Communication or its equivalent; OR
<\/i>\u00a0Matriculation\/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
<\/i>\u00a0For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.
<\/i>\u00a0A-Level \u2013 full pass (grade D) in 2 subjects, SPM credit English<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Year 1<\/strong><\/p>

<\/i>\u00a0Introduction to Communication Theory
<\/i>\u00a0English for Business Correspondence
<\/i>\u00a0English Grammar
<\/i>\u00a0Academic English
<\/i>\u00a0Public Speaking
<\/i>\u00a0Introduction to Mass Communication
<\/i>\u00a0Introduction to Linguistics
<\/i>\u00a0Introduction to Literature
<\/i>\u00a0General Psychology<\/p>

Year 2<\/strong><\/p>

<\/i>\u00a0Principles of Public Relations
<\/i>\u00a0English Phonetics and Phonology
<\/i>\u00a0Sociolinguistics
<\/i>\u00a0Strategies and Practices in Public Relations
<\/i>\u00a0Event Management
<\/i>\u00a0Introduction to Drama
<\/i>\u00a0Business Ethics
<\/i>\u00a0Law and Ethics in Mass Communication
<\/i>\u00a0Creative Writing
<\/i>\u00a0Crisis Management
<\/i>\u00a0Quantitative and Statistical Methods
<\/i>\u00a0Entrepreneurship
<\/i>\u00a0Environmental Management and Technology<\/p>

Year 3<\/strong><\/p>

<\/i>\u00a0Desktop Publishing
<\/i>\u00a0Research Methods
<\/i>\u00a0Public Relations and Media Writing
<\/i>\u00a0Media Relations and Publicity
<\/i>\u00a0Public Opinion and Propaganda
<\/i>\u00a0American and European Literature
<\/i>\u00a0Research Project
<\/i>\u00a0Internship<\/p>

MPU<\/strong><\/p>

<\/i>\u00a0Philosophy and Current Issues (for local & international students)
<\/i>\u00a0Appreciation of Ethics and Civilization (for local students only)
<\/i>\u00a0Bahasa Melayu Komunikasi 2 (for international students only)
<\/i>\u00a0Bahasa Kebangsaan A (for local students without credit for BM in SPM) or Effective Learning
<\/i>\u00a0Sustainable Development<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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<\/i>\u00a0PTPTN
<\/i>\u00a0EPF
<\/i>\u00a0SEGi Monthly Instalment
<\/i>\u00a0Low Initial Payment
<\/i>\u00a0EduFlex<\/a>
\u2013 Designed for adult learners, enjoy education loans with interest as low as 4%!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Career opportunities <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Press Agents, Publicity and Media Relations Managers, Crisis Managers, Customer Relations Manager, Public Affairs Manager, Events Manager and many more in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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APEL.C <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click\u00a0here<\/a>\u00a0to find out more about APEL.C.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Information on Accreditation <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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<\/i>Download MQA Certificate<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Full Time Mode<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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