{"id":999192,"date":"2024-08-12T07:03:14","date_gmt":"2024-08-12T07:03:14","guid":{"rendered":"https:\/\/new.segi.edu.my\/?page_id=999192"},"modified":"2026-05-12T11:43:23","modified_gmt":"2026-05-12T03:43:23","slug":"%e5%95%86%e4%b8%9a%e7%ae%a1%e7%90%86%e8%8d%a3%e8%aa%89%e5%ad%a6%e5%a3%ab%e5%ad%a6%e4%bd%8d","status":"publish","type":"page","link":"https:\/\/www.segi.edu.my\/zh\/bachelor-of-business-management-honours-odl\/","title":{"rendered":"\u5546\u4e1a\u7ba1\u7406\uff08\u8363\u8a89\uff09\u5b66\u58eb\u5b66\u4f4d
(\u5728\u7ebf\u6a21\u5f0f\uff09 <\/span>"},"content":{"rendered":"\t\t
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Programme ID : (R2\/0414\/6\/0336)(03\/31)(MQA\/FA3954)
Campus: SEGi University
Level of Study: Bachelor Degree<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Programme Overview<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Bachelor of Business Management (Honours) is designed to provide you with skills and knowledge across a range of business disciplines with emphasis on management skills. It prepares you in all aspects of business operations and management through a perfect balance of conceptual academic structure and hands-on practical experience.<\/p>

Adult learners study via blended learning approach specially customised to your needs. Study at your own pace and from anywhere, anytime, maintaining your work-life balance. Obtain a full SEGi University qualification similar to those who study full time. You will also get to meet and network with your peers to share experience and establish contacts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Entry requirements <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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<\/i>A pass in STPM with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification;
OR
<\/i>A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level;
OR
<\/i>Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF);
OR
<\/i>Matriculation\/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.<\/p>

* NOTE : The requirement to pass Mathematics and English subjects at SPM level for candidate in category in (i) and (ii) can be waived should the qualifications contain Mathematics and English subjects with equivalent\/higher achievements.<\/em><\/p>

International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent.<\/strong><\/p>

Remarks : Each candidate will be accessed individually.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Year 1<\/strong><\/p>

<\/i>\u00a0Personal Development & Communication Skills
<\/i>\u00a0Quantitative and Statistical Methods
<\/i>\u00a0Principles of Economics
<\/i>\u00a0Business Management
<\/i>\u00a0Financial Accounting 1
<\/i>\u00a0Global and Applied Economics
<\/i>\u00a0Consumer Behaviour
<\/i>\u00a0Managing Organization
<\/i>\u00a0Understanding Markets and Consumers
<\/i>\u00a0Elective 1<\/p>

Year 2<\/strong><\/p>

<\/i>\u00a0International Business
<\/i>\u00a0Managing Organisation
<\/i>\u00a0Customer Relationship Management
<\/i>\u00a0Financial Management 1
<\/i>\u00a0Business Law
<\/i>\u00a0Negotiations & Conflict Management
<\/i>\u00a0Digital Business
<\/i>\u00a0Elective 2: Management Accounting
<\/i>\u00a0Elective 3: Innovative and Creative Skills in Business<\/p>

Year 3<\/strong><\/p>

<\/i>\u00a0Business-Government Relations
<\/i>\u00a0Entrepreneurship
<\/i>\u00a0Strategic and Change Management
<\/i>\u00a0Business Research Project
<\/i>\u00a0Research Methodology
<\/i>\u00a0Elective 4<\/p>

Electives [Choose any 4]<\/strong><\/p>

<\/i>\u00a0Innovative Technology and Systems
<\/i>\u00a0Business Communication
<\/i>\u00a0Introduction to Strategic Management
<\/i>\u00a0Environmental Management and Technology
<\/i>\u00a0Business Ethics<\/p>

Credit Transfer to MBA<\/strong>*
Allows Bachelor of Business Management (Honours) students to complete the MBA within 8 months.<\/p>

Subjects:<\/u>
<\/i>\u00a0Strategic Management
<\/i>\u00a0Organisational Behavior
<\/i>\u00a0Managing in the International Economy<\/p>

* Terms & Conditions apply<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Financial Technology (Fintech)<\/strong><\/p>

<\/i>\u00a0Crowdfunding and e-Finance
<\/i>\u00a0Computer Ethics and Cyber Law
<\/i>\u00a0Business Intelligence for Finance
<\/i>\u00a0Introduction to Digital Currencies<\/p>

Financial Management<\/strong><\/p>

<\/i>\u00a0Financial Management 2
<\/i>\u00a0Corporate Finance
<\/i>\u00a0International Finance: Markets & Management
<\/i>\u00a0Investment Decision
<\/i>\u00a0Financial Auditing
<\/i>\u00a0Financial Reporting<\/p>

Digital Marketing<\/strong><\/p>

<\/i>\u00a0Relationship Marketing in the Digital Age
<\/i>\u00a0Digital Marketing Communication and Advertising Practices
<\/i>\u00a0Marketing Principles, Directions and Applications
<\/i>\u00a0Planning for Media, Direct and Online Marketing
<\/i>\u00a0Critical Issues and Innovative Digital Marketing<\/p>

Human Resource Management<\/strong><\/p>

<\/i>\u00a0Human Resource Management 1
<\/i>\u00a0Human Resource Management 2
<\/i>\u00a0Re-sourcing of Human Resource 1
<\/i>\u00a0Re-sourcing of Human Resource 2
<\/i>\u00a0Employment Relations<\/p>

Business Analytics<\/strong><\/p>

<\/i>\u00a0Analytics Approaches for Business Decisions
<\/i>\u00a0Business Data Modelling
<\/i>\u00a0Econometrics for Business
<\/i>\u00a0Enterprise Analytics
<\/i>\u00a0Forecasting Techniques and Application for Business<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Financial Aid \/ Funding <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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<\/i>\u00a0PTPTN
<\/i>\u00a0EPF
<\/i>\u00a0SEGi Monthly Instalment
<\/i>\u00a0Low Initial Payment
<\/i>\u00a0EduFlex<\/a>
\u2013 Designed for adult learners, enjoy education loans with interest as low as 4%!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Career opportunities <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Graduates of the Bachelor of Business Management (Honours) programme will be qualified to apply for positions in business industry and government. The skills and knowledge acquired during the programme are applicable to almost any organisation, opening up career opportunities in: Administration, Business advice\/ development General management, planning and development, International banking, Consumer finance, Economic analysis, Financial analysis, Accounting, Risk management, Market research, Marketing, Human resource management, Employee relations\/ industrial relations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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APEL.C <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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<\/i>Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click\u00a0here<\/a>\u00a0to find out more about APEL.C.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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<\/i>\u00a0Download MQA Certificate<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Orientation Dates<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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