{"id":998922,"date":"2024-08-09T11:09:27","date_gmt":"2024-08-09T11:09:27","guid":{"rendered":"https:\/\/new.segi.edu.my\/?page_id=998922"},"modified":"2026-07-15T15:04:29","modified_gmt":"2026-07-15T07:04:29","slug":"bachelor-of-mass-communication-hons-1","status":"publish","type":"page","link":"https:\/\/www.segi.edu.my\/zh\/bachelor-of-mass-communication-hons-1\/","title":{"rendered":"\u5927\u4f17\u4f20\u64ad\uff08\u8363\u8a89\uff09\u5b66\u58eb\u5b66\u4f4d"},"content":{"rendered":"\t\t
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Programme ID : (R3\/0323\/6\/0011)(06\/29)(MQA\/A9854)
Campus: SEGi University
Level of Study: Bachelor Degree<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Programme ID : (R3\/0323\/6\/0011)(06\/29)(MQA\/A9854)
Campus: SEGi University
Level of Study: Bachelor Degree
Awarded by<\/strong>:
University of Chichester, United Kingdom &
SEGi University, Malaysia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Programme Overview<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Bachelor of Mass Communication (Hons) programme at SEGi University is an exciting journey into the dynamic world of mass media. Mass communication is a vital discipline in today\u2019s interconnected world, encompassing newspapers, magazines, radio, television, and film. This programme equips students with the kills and theoretical knowledge needed to excel in this field.<\/p>

What sets our programme apart is its blend of creativity and management. Students gain hands-on experience with state-of-the-art equipment and industry-relevant software.<\/p>

One unique aspect of this programme is the opportunity to specialise in Advertising, Broadcasting, or Public Relations, tailoring your education to your specific interests and career goals. With a curriculum designed to provide an in-depth exploration of subject matters and a range of electives, you\u2019ll gain a comprehensive understanding of mass communication.<\/p>

Industry relevance is a priority at SEGi. Through our \u201cIndustry into Classroom\u201d approach, students work on real industry projects, mentored by academic and industry experts. With students from over 90 nationalities, you\u2019ll also benefit from a diverse and international learning environment.<\/p>

Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this rogramme opens doors to a world of opportunities in mass communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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One Programme, Two Degrees<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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University of Chichester-SEGi University Dual Award Partnership<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tStudents enrolled in this programme benefit from a Dual Award partnership with the University of Chichester<\/a>. Upon graduation, students receive two degree certificates within the same period of study, one from SEGi University, Malaysia and one from the University of Chichester, United Kingdom.\n\nThe programme is assessed and moderated by the University of Chichester, ranked among the top universities in the UK for Teaching Quality in the National Student Survey and a Gold award recipient of the UK Teaching Excellence Framework. Students enjoy internationally benchmarked academic standards and quality assurance, without the need to study in the UK.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Teaching Quality
\nNational Student Survey 2025<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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GOLD<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Highest Award for Teaching Excellence
\nTeaching Excellence Framework<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UK TOP 30<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Top ranked UK University
\nGuardian University Guide<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Entry requirements <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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<\/i>STPM \u2013 with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
<\/i>Unified Examination Certificate (UEC) with at least 5Bs
<\/i>Diploma \u2013 with a min. CGPA of 2.00 and a credit in English at SPM level
<\/i>Diploma \u2013 in Media and Communication or its equivalent
<\/i>Matriculation\/Foundation \u2013 with a min. CGPA of 2.00 and credit in English at SPM level
<\/i>TOEFL score of 500 OR IELTS score of 5.0 (International students)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Programme Structure and modules <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Year 1<\/strong><\/p>

<\/i>\u00a0Communication English
<\/i>\u00a0Media Technology & Practices
<\/i>\u00a0Understanding Advertising
<\/i>\u00a0Understanding Journalism
<\/i>\u00a0Understanding Public Relations
<\/i>\u00a0Understanding Broadcasting
<\/i>\u00a0Corporate Communication
<\/i>\u00a0Creative & Innovative Publishing
<\/i>\u00a0Integrated Marketing Communication
<\/i>\u00a0Psychology in Communication
<\/i>\u00a0Mass Communication & Stories of Mass Media<\/p>

Year 2<\/strong><\/p>

<\/i>\u00a0Media Law, Power & Public Opinion
<\/i>\u00a0Entrepreneurship
<\/i>\u00a0Theory and Principles of Communication
<\/i>\u00a0Business Ethics
<\/i>\u00a0Managing Media and Business
<\/i>\u00a0Sociology of Media & Culture
<\/i>\u00a0Research Methods
<\/i>\u00a0Social Media and Public Relation Practices
<\/i>\u00a0Public Opinion and Propaganda
<\/i>\u00a0Creative Writing<\/p>

Year 3<\/strong><\/p>

<\/i>\u00a0Communication & Campaign Management
<\/i>\u00a0Environmental Management & Tech
<\/i>\u00a0Elective 1
<\/i>\u00a0Elective 2
<\/i>\u00a0Elective 3
<\/i>\u00a0Research Project
<\/i>\u00a0Industrial Training<\/p>

Advertising Elective<\/u><\/p>

<\/i>\u00a0Advertising Copywriting & Digital Publishing
<\/i>\u00a0Advertising Strategies & Planning
<\/i>\u00a0Internet Advertising & Management<\/p>

Public Relations Elective<\/u><\/p>

<\/i>\u00a0Media Relations and Publicity
<\/i>\u00a0Media Relations and Media Writing
<\/i>\u00a0Strategies and Practices in Public Relations<\/p>

Broadcasting Elective<\/u><\/p>

<\/i>\u00a0Documentary Feature Production
<\/i>\u00a0Managing Television Program and Production
<\/i>\u00a0TV and Online Broadcast Journalism<\/p>

MPU<\/u><\/p>

<\/i>\u00a0Philosophy and Current Issues (for local & international students)
<\/i>\u00a0Appreciation of Ethics and Civilization (for local students only)
<\/i>\u00a0Bahasa Melayu Komunikasi 2 (for international students only)
<\/i>\u00a0Bahasa Kebangsaan A (for local students without credit for BM in SPM) or Effective Learning
<\/i>\u00a0Sustainable Development<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Financial Aid \/ Funding <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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<\/i>\u00a0PTPTN
<\/i>\u00a0EPF
<\/i>\u00a0SEGi Monthly Instalment
<\/i>\u00a0Low Initial Payment
<\/i>\u00a0EduFlex<\/a>
\u2013 Designed for adult learners, enjoy education loans with interest as low as 4%!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Career opportunities <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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APEL.C <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click\u00a0here<\/a>\u00a0to find out more about APEL.C.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Information on Accreditation <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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<\/i>\u00a0Download MQA Certificate<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Full Time Mode<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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