{"id":998142,"date":"2024-08-08T10:11:00","date_gmt":"2024-08-08T10:11:00","guid":{"rendered":"https:\/\/new.segi.edu.my\/?page_id=998142"},"modified":"2026-05-12T15:53:06","modified_gmt":"2026-05-12T07:53:06","slug":"%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80%e7%ae%a1%e7%90%86%e8%8d%a3%e8%aa%89%e5%ad%a6%e5%a3%ab%e5%ad%a6%e4%bd%8d","status":"publish","type":"page","link":"https:\/\/www.segi.edu.my\/zh\/ba-hons-marketing-management\/","title":{"rendered":"\u4e0e\u82f1\u56fd\u683c\u6797\u5a01\u6cbb\u5927\u5b66\u5408\u4f5c\u5f00\u8bbe\u7684\u5e7f\u544a\u4e0e\u6570\u5b57\u8425\u9500\u4f20\u64ad 3+0 \u6587\u5b66\u58eb\uff08\u8363\u8a89\uff09\u8bfe\u7a0b"},"content":{"rendered":"\t\t
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Programme ID : (R3\/0415\/6\/0044)(08\/29)(A10439)
Campus: SEGi College Kuala Lumpur
Level of Study: Bachelor Degree
Awarding Institution : University of Greenwich, UK<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Programme Overview<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.<\/p>

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:<\/p>

<\/i>\u00a0A rigorous combination of established marketing theory and cutting-edge advertising digital practice
<\/i>\u00a0Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
<\/i>\u00a0The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
<\/i>\u00a0Offers exemptions from CIM and IDM examinations
<\/i>\u00a0of the first degrees of its kind in the UK, and unique in Malaysia\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Entry requirements <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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<\/i>\u00a0UEC with 5 credits
<\/i>\u00a0STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
<\/i>\u00a0A-Level with passes in 2 subjects
<\/i>\u00a0Matriculation \/ Foundation or equivalent
<\/i>\u00a0SAM \/ AUSMAT with min ATAR 60
<\/i>\u00a0Related SKM Level 5
<\/i>\u00a0Related Diploma
<\/i>\u00a0MQA-APEL T6<\/p>

Additional Requirements<\/strong><\/p>

<\/i>\u00a0Credit in Maths at SPM \/ O-Level or equivalent and min. CGPA 2.50<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Year 1<\/strong><\/p>

<\/i>\u00a0Principles and Practice of Marketing
<\/i>\u00a0Introduction to Advertising
<\/i>\u00a0Financial Aspects of Marketing and PR
<\/i>\u00a0Introduction to Digital Marketing
<\/i>\u00a0Creative Content Marketing
<\/i>\u00a0Personal and Professional Development
<\/i>\u00a0Brand Management
<\/i>\u00a0Philosophy and Current Issues (Local and International Students)
<\/i>\u00a0Penghayatan Etika dan Peradaban (Local Students)
<\/i>\u00a0Bahasa Melayu Komunikasi 2 (International Students)
<\/i>\u00a0Introduction to Economics for Business<\/p>

Year 2<\/strong><\/p>

<\/i>\u00a0Research Methods (MET)
<\/i>\u00a0Global Marketing Management
<\/i>\u00a0Media Planning and Buying
<\/i>\u00a0Advertising Campaign Management
<\/i>\u00a0Integrated Marketing Communications Management
<\/i>\u00a0Creative Project
<\/i>\u00a0Customer Insight
<\/i>\u00a0Marketing Research
<\/i>\u00a0Effective Listening \/
<\/i>\u00a0Bahasa Kebangsaan A
<\/i>\u00a0Integrity and Anti-Corruption
<\/i>\u00a0Marketing for Business Application
<\/i>\u00a0Financial Accounting for Business<\/p>

Year 3<\/strong><\/p>

<\/i>\u00a0Social Marketing
<\/i>\u00a0Direct and Digital Marketing Strategy
<\/i>\u00a0Social Media and Analytics
<\/i>\u00a0Critical Approaches to Advertising
<\/i>\u00a0Corporate Communications
<\/i>\u00a0Dissertation (MET)
<\/i>\u00a0Co-curriculum: Sustainability Thinking<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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<\/i>\u00a0PTPTN
<\/i>\u00a0EPF
<\/i>\u00a0HRDC
<\/i>\u00a0EGi Monthly Installment
<\/i>\u00a0Low Initial Payment
<\/i>\u00a0EduFlex<\/a>\u2013 Designed for adult learners, enjoy education loans with interest as low as 4%!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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As graduates from the marketing field, you can contribute your expertise in: sales management, advertising, consulting and marketing research and branding consultant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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<\/i>\u00a0<\/span>Download MQA Certificate<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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