第一年
Principles and Practice of Marketing
广告简介
Financial Aspects of Marketing and PR
数字营销入门
创意内容营销
个人和职业发展
品牌管理
Philosophy and Current Issues (Local and International Students)
Penghayatan Etika dan Peradaban (Local Students)
马来语学习 2(国际学生)
Introduction to Economics for Business
二年级
Research Methods (MET)
全球营销管理
媒体规划与购买
广告活动管理
Integrated Marketing Communications Management
Creative Project
Customer Insight
市场研究
Effective Listening /
国语 A
廉政与反腐败
Marketing for Business Application
Financial Accounting for Business
第三年
Social Marketing
Direct and Digital Marketing Strategy
社交媒体和分析
Critical Approaches to Advertising
Corporate Communications
Dissertation (MET)
共同课程:可持续性思考
*For Malaysian students who do not have a credit in SPM BM