Awarding Institution

SEGi University

Duration

1 1/2 years

Intake Dates

Refer to SEGi Campus

Campus

Kota Damansara (MQA/PA 3468)

The Master of Business Administration in Marketing will focus at business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in todays’ challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect how competitive an organisation will remain.

This programme aims to introduce innovative business understandings that integrate cutting edge research and practice across all key business areas to cater and adapt to the ever competitive industry.

It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.

Marketing and sales manager, market research analyst, media planner, product manager, advertisement manager.

  • Completed a relevant Bachelor’s Degree; AND
  • IELTS score of 6.0
  • Students with Master’s Degree are eligible to apply for exemptions\

All applications will be individually assessed.

Programme Modules
  • Operations and Quality Management
  • Economics for Managers
  • Strategic Management
  • Research Methodology
  • Human Resource Management
  • Marketing Management
  • Sales & Distribution Management
  • Management Information System
  • Organisational Behaviour
  • Accounting & Finance for Managers
  • Product & Brand Management
  • Consumer Behaviour
  • Master’s Project

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