Awarding Institution

SEGi College


2 years

Intake Dates

Refer to SEGi campus


SEGi College Penang (MQA/PA12376)

The impact of the digital revolution is here to stay. This program will cater the need of today’s marketing, not only for student but also for working adults by giving them an in-depth approach to become more effective in implementing the strategies into marketing to gain competitive advantages.

This program will equip new generation with required knowledge and skills to face challenges and becoming a global entrepreneur. Student will gain experience and knowledge through theoretical and practical approach offered by this program to be ready to take on the world.

As graduates, you will have vast career opportunities to choose from, such as:

  • Digital Marketing Executive
  • Content Marketing Developer
  • Branding Specialist
  • Social Media Executive
  • Media Content Strategist
  • Many more career opportunities

This programme is also a pathway to a degree programme.

  • A pass in SPM, with at least Credit in any 3 subjects or any equivalent qualification; OR
  • A pass in STPM, with a minimum of Grade C (GP 2.0) in any subject or any equivalent qualification; OR
  • A pass in STAM with a minimum grade of Maqbul; OR
  • A pass in SKM Level 3 in a related field, and a pass in SPM with a minimum of 1 Credit in any subject; OR
  • Any qualifications equivalent to Certificate (Level 3, MQF)
  • Introduction To Business
  • Introduction To Digital Marketing
  • Principles of Marketing
  • Academic English
  • Principles of Management
  • Consumer Behaviour
  • Introduction to Advertising
  • Business And Company Law
  • Principles of Economics
  • Financial Accounting
  • Social Media Marketing
  • Malaysian Studies 2 / Bahasa Melayu Komunikasi 1
  • Moral Studies / Islamic Studies
  • Decision Making Skill & Bahasa Kebangsaan A (No Credit in BM)
  • Business Data Analytic
  • Digital Service Marketing
  • Web Designing
  • Search Engine Optimisation
  • Digital Personal Selling
  • Financial Management
  • Marketing Management
  • Ethical Issues in Marketing
  • Integrated Marketing Communication
  • Technopreneurship
  • Digital Marketing Research
  • International Marketing
  • Pengurusan Ko-kurikulum


Let us help you. Select which option best describes your situation and we will guide you.