Awarding Institution

Collaboration with University of Greenwich, UK


3 years

Intake Dates

January / April / July / September


SEGi College Kuala Lumpur (MQA/A 10439)

The BA (Hons) Marketing (3+0), UOG  will expose students to new technologies, product and service innovations of the marketing discipline. SEGi encourages you to learn techniques to become a flexible and skilled communicator. Our experienced academician will help you develop critical understanding of all the subjects to prepare you for the 21st century workforce.


As graduates from the marketing field, you contribute your expertise in: sales management, advertising, consulting and marketing research, branding consultant.

  • A pass in STPM or its equivalent, with a minimum Grade C (GP 2.00) in any two subjects, and a pass in Mathematics and English at SPM level or any equivalent; OR
  • A pass in UEC or its equivalent with a minimum Grade B in 5 subjects including Credits in Mathematics and a pass in English; OR
  • A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR

Year 2 entry requirements :

  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification


Year 1 Year 2 Year 3
  • Personal and Professional Development 1
  • Principles and Practice of Marketing
  • Financial Aspects of Marketing
  • Multi-channel Marketing
  • Public Relations: From Concepts to Practice
  • Research Methods (MET)
  • Customers Insight and Research
  • Marketing Management
  • Strategic Brand Management
  • Personal and Professional Development 2
  • Global Marketing Management
  • Contemporary Issues in Marketing
  • Strategic Decision Making for Marketers
  • Social Marketing
  • D irect, Interactive and Digital Marketing
  • Leading Innovation and Creativity
  • Dissertation



Let us help you. Select which option best describes your situation and we will guide you.