Awarding Institution

Single DegreeSEGi UniversityDouble Degree SEGi University & Abertay University

Duration

3 years

Intake Dates

Refer to SEGi campus

Campus

SEGi University Kota Damansara (A 9650)

The Bachelor of Business Management (Hons) is designed to provide you with skills and knowledge across a range of business disciplines with emphasis on management skills. It prepares you in all aspects of business operations and management through a perfect balance of conceptual academic structure and hands-on practical experience.

This double degree programme is a collaboration between SEGi and Abertay University, one of Scotland’s leading universities. Therefore, graduates will receive two parchments upon graduation. You can choose an area of specialization in the final year to gain a competitive edge when you enter the workforce. The specialisations are:

  • General Management
  • Financial Management
  • Marketing Management
  • Human Resource Management

 

Graduates of the Bachelor of Business Management (Hons) programme will be qualified to apply for positions in business industry and government. The skills and knowledge acquired during the programme are applicable to roles in almost any organisation, opening up career opportunities to work in roles including: Administration, Business advice/development General management, planning and development, International banking, Consumer finance, Economic analysis, Financial analysis, Accounting, Risk management, Market research, Marketing, Human resource management, Employee relations/ industrial relations

 

  • A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualifications; OR
  • A pass in STAM, with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
  • Matriculation/ Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification
  • International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent (SEGi’s EPT / IEP)

 

Year 1 Year 2 Year 3
  • Personal Development & Communication Skills
  • Quantitative and Statistical Methods
  • Principles of Economics
  • Business Management
  • Financial Accounting 1
  • Global and Applied Economics
  • Consumer Behaviour
  • Information Technology and System
  • Innovative & Creative Skills in Business
  • Understanding Markets and Consumers
  • International Business
  • Business Communication
  • Managing Organisation
  • Customer Relationship Management
  • Financial Management 1
  • Research Methodology
  • Business Law
  • Negotiations & Conflict Management
  • E-Commerce
  • Introduction to Strategic Management
  • Environmental Management and Technology
  • Business Ethics
  • Business-Government Relations
  • Management Accounting
  • Entrepreneurship
  • Strategic and Change Management
  • Business Research Project

 

Specialisation: Financial Management Specialisation: Human Resource Management
  • Financial Management 2
  • Corporate Finance
  • International Finance: Markets & Management
  • Investment Decision
  • Financial Auditing
  • Financial Reporting
  • Human Resource Management
  • Human Resource Management 2
  • Re-sourcing of Human Resource 1
  • Re-sourcing of Human Resource 2
  • Employment Relations
Specialisation: Marketing Management Specialisation: General Management
  • Relationship Marketing
  • Marketing Communication and Advertising
  • Practices
  • Marketing Principles, Directions and
  • Applications
  • Planning for Media, Direct and Online
  • Marketing
  • Critical Issues and Innovative Marketing
  • Operation and Quality Management
  • Human Resource Management
  • Corporate Finance
  • Corporate Strategy
  • International Finance: Markets & Management

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