Awarding Institution


4 years

Intake Dates

January / March / April / May / August / September / October


SEGi University Kota Damansara (MQA/PA 6134),
SEGi College Kuala Lumpur (MQA/FA 4729),
SEGi College Penang (MQA/PA 6962)

This program provides a firm foundation in the fundamental areas in business, finance, accounting, management and marketing. It is designed to assist students to develop knowledge, skills and competencies to understand and cope with the challenges faced by business and organizational leaders in a dynamic and global workplace. Students will hone their practical managerial skills, communication skills, and business decision-making capabilities. This program incorporates practical experience, in the form of case studies, presentations, industrial visits, and interaction with experts from the industry.

Our graduates will have the necessary skills to embark on successful careers in international business, management, human resource management, marketing, finance, entrepreneurship and many more.

  • SPM with 5 credits in any subjects and pass in Mathematics and English;
  • UEC with Grade B in 5 subjects and pass in Mathematics and English;
  • or other equivalent qualifications approved by MOHE

There might be slight variations in course offerings across centres.

Year 1 Year 2
  • Visual Arts
  • Public Speaking
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Principles of Marketing
  • Tamadun Islam & Tamadun Asia Tenggara/World History from 1500
  • University Orientation
  • Composition and Modern English I
  • Composition and Modern English II
  • General Chemistry
  • General Chemistry with lab
  • Pre-Calculus Algebra
  • World Literature before 1660
  • World Literature after 1660
  • Principles of Biology
  • Principles of Biology with lab
  • Computer Concepts & Applications
  • Principles of Accounting I
  • Principles of Accounting II
  • Business Statistics
  • Legal Environment of Business
  • Principles of Management
  • Ethnic Relations/Malaysia Studies
Year 3 Year 4
  • Curriculum Management
  • Innovative Practice & Thoughts
  • Business Communications
  • Operations Management
  • Global Human Resource
  • Managerial Finance
  • Electronic Business & Data Analysis
  • Services Marketing
  • Organisational Behaviour
  • Consumer Behaviour
  • Bahasa Melayu Komunikasi II (for International students only)
  • International Trade & Finance
  • Leadership & Change
  • Business Data Mining
  • Health Promotion
  • Business & Society
  • Global Marketing
  • Retailing
  • Introduction to Project Management
  • Managing in the Global Environment (capstone)
  • Strategic Management
  • Business Seminar (capstone)


Let us help you. Select which option best describes your situation and we will guide you.