{"id":1025697,"date":"2025-07-31T12:25:00","date_gmt":"2025-07-31T04:25:00","guid":{"rendered":"https:\/\/new.segi.edu.my\/?p=1025697"},"modified":"2025-07-22T17:52:36","modified_gmt":"2025-07-22T09:52:36","slug":"they-didnt-just-learn-marketing-they-learned-to-outsmart-it","status":"publish","type":"post","link":"https:\/\/www.segi.edu.my\/ms\/they-didnt-just-learn-marketing-they-learned-to-outsmart-it\/","title":{"rendered":"Mereka Bukan Sekadar Belajar Pemasaran \u2014 Mereka Belajar Mengakalinya"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph\">SEGi menyampaikan rangsangan tertumpu pada masa hadapan kepada pelajar perniagaannya melalui\u00a0<em>Pemasaran Digital Menggunakan AI<\/em>bengkel, diadakan pada 9 April 2025. Dianjurkan oleh Pejabat Pengalaman Pelajar dan Pusat Pengajian Perniagaan &amp; Perakaunan, acara itu menghimpunkan 45 peserta yang bersemangat untuk sesi dua jam dinamik yang diketuai oleh Kelly Chong, Ketua Pegawai Eksekutif Agensi &amp; Akademi KelC. Bengkel ini menawarkan lebih daripada sekadar cerapan peringkat permukaan \u2014 ia meneroka cara kecerdasan buatan membentuk semula setiap lapisan pemasaran digital, daripada penciptaan kandungan kepada analitik dan pelaksanaan strategik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pelajar mendapat pendedahan langsung kepada alatan dan teknik dikuasakan AI yang mentakrifkan semula cara jenama berhubung dengan khalayak. Topik termasuk penguasaan kandungan AI, pemasaran digital bersepadu dan analitik prestasi masa nyata \u2014 semuanya penting untuk berjaya dalam landskap pemasaran yang semakin automatik dan dipacu data. Dengan perbelanjaan iklan digital yang diunjurkan melebihi USD 740 bilion di seluruh dunia menjelang 2025, memahami peranan AI dalam memaksimumkan pulangan pelaburan bukan lagi pilihan \u2014 ia penting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baca lebih lanjut di <a href=\"https:\/\/colleges.segi.edu.my\/kualalumpur\/they-didnt-just-learn-marketing-they-learned-to-outsmart-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/colleges.segi.edu.my\/kualalumpur\/they-didnt-just-learn-marketing-they-learned-to-outsmart-it\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acara ini menyokong Matlamat Pembangunan Mampan (SDG) Pertubuhan Bangsa-Bangsa Bersatu berikut:<br>SDG 4: Pendidikan Berkualiti<br>SDG 8: Pekerjaan yang Layak dan Pertumbuhan Ekonomi (Decent Work and Economic Growth)<br>SDG 9: Industri, Inovasi dan Infrastruktur<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/new.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-2-1024x688.jpg\" alt=\"\" class=\"wp-image-1025699\" srcset=\"https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-2-1024x688.jpg 1024w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-2-300x201.jpg 300w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-2-768x516.jpg 768w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-2-1536x1031.jpg 1536w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-2-2048x1375.jpg 2048w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-2-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"778\" height=\"1024\" src=\"https:\/\/new.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-3-778x1024.jpeg\" alt=\"\" class=\"wp-image-1025700\" srcset=\"https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-3-778x1024.jpeg 778w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-3-228x300.jpeg 228w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-3-768x1011.jpeg 768w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-3-1167x1536.jpeg 1167w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-3-9x12.jpeg 9w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-3.jpeg 1440w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/new.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-4-1024x576.jpeg\" alt=\"\" class=\"wp-image-1025701\" srcset=\"https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-4-1024x576.jpeg 1024w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-4-300x169.jpeg 300w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-4-768x432.jpeg 768w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-4-1536x864.jpeg 1536w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-4-2048x1152.jpeg 2048w, https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-4-18x10.jpeg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>SEGi menyampaikan rangsangan tertumpu pada masa hadapan kepada pelajar perniagaannya melalui Bengkel AI Pemasaran Digital Menggunakan AI, yang diadakan pada 9 April 2025. Dianjurkan oleh Pejabat Pengalaman Pelajar dan Pusat Pengajian Perniagaan &amp; Perakaunan, acara itu menghimpunkan 45 peserta yang bersemangat untuk sesi dua jam dinamik yang diketuai oleh Kelly Chong, Ketua Pegawai Eksekutif Agensi &amp; Akademi KelC. yang\u2026<\/p>","protected":false},"author":40,"featured_media":1025698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,129,139,65],"tags":[],"portfolio":[246],"class_list":["post-1025697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-business-and-management-studies","category-highlights","category-news","portfolio-portfolio"],"rttpg_featured_image_url":{"full":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1.png",1000,615,false],"landscape":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1.png",1000,615,false],"portraits":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1.png",1000,615,false],"thumbnail":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-150x150.png",150,150,true],"medium":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-300x185.png",300,185,true],"large":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1.png",1000,615,false],"thumblist":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-300x300.png",300,300,true],"thumbrelated":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-500x500.png",500,500,true],"meccarouselthumb":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-474x324.png",474,324,true],"gridsquare":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-391x260.png",391,260,true],"tileview":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-300x400.png",300,400,true],"1536x1536":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1.png",1000,615,false],"2048x2048":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1.png",1000,615,false],"trp-custom-language-flag":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-18x12.png",18,12,true],"ultp_layout_landscape_large":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1.png",1000,615,false],"ultp_layout_landscape":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-870x570.png",870,570,true],"ultp_layout_portrait":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-600x615.png",600,615,true],"ultp_layout_square":["https:\/\/www.segi.edu.my\/wp-content\/uploads\/2025\/07\/SCKL-1-600x600.png",600,600,true]},"rttpg_author":{"display_name":"interngm","author_link":"https:\/\/www.segi.edu.my\/ms\/author\/interngm\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.segi.edu.my\/ms\/category\/article\/\" rel=\"category tag\">Article<\/a> <a href=\"https:\/\/www.segi.edu.my\/ms\/category\/business-and-management-studies\/\" rel=\"category tag\">Business &amp; Management Studies<\/a> <a href=\"https:\/\/www.segi.edu.my\/ms\/category\/highlights\/\" rel=\"category tag\">Highlights<\/a> <a href=\"https:\/\/www.segi.edu.my\/ms\/category\/news\/\" rel=\"category tag\">News<\/a>","rttpg_excerpt":"SEGi delivered a future-focused boost to its business students through the\u00a0Digital Marketing Utilising AIworkshop, held on 9 April 2025. Organised by the Student Experience Office and the School of Business &amp; Accounting, the event brought together 45 eager participants for a dynamic two-hour session led by Kelly Chong, CEO of KelC Agency &amp; Academy. The...","_links":{"self":[{"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/posts\/1025697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/comments?post=1025697"}],"version-history":[{"count":1,"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/posts\/1025697\/revisions"}],"predecessor-version":[{"id":1025702,"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/posts\/1025697\/revisions\/1025702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/media\/1025698"}],"wp:attachment":[{"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/media?parent=1025697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/categories?post=1025697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/tags?post=1025697"},{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/www.segi.edu.my\/ms\/wp-json\/wp\/v2\/portfolio?post=1025697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}