Bachelor of International Business (Honours)

ID Kursus
(N/0414/6/0382)(06/30)(MQA/PA18177)
Kampus
Universiti SEGi
Peringkat Pengajian
Ijazah Sarjana Muda

The Bachelor of International Business (Honours) – 2u1i at SEGi University is designed to produce future-ready professionals with both academic knowledge and real-world experience. This uniquely structured programme integrates two years of on-campus learning with one full year of structured work-based learning (WBL), preparing students to thrive in global and cross-cultural business environments.

The curriculum covers key areas such as international trade, digital commerce, global market strategy, cross-cultural management, and sustainability. Through our strong industry collaborations, students gain hands-on exposure and networking opportunities with leading organisations—both locally and internationally.

What is 2u1i?

2u1i is a strategic learning model where students spend 2 years at university and 1 year in the industry. At SEGi, this means:

Year 1: Academic learning
Year 2: Three semesters of WBL (structured industry training)
Year 3: Advanced modules + final WBL semester
Eligible diploma holders or working adults (via APEL C) may enter directly into Year 2 or 3.

Programme Highlights

Work-Based Learning (WBL): A full year of structured practical training across international operations, digital commerce, and global marketplaces.
Globally Aligned Modules: Focused on international business, marketing, finance, sustainability, and cross-cultural leadership.
Future-Ready Learning: Aligned with Industry 4.0—equipping students with global thinking, digital literacy, and business agility.
APEL & Diploma Entry Options: Flexibility for working adults and diploma graduates to fast-track completion.
International Exposure: Collaborations with global companies and international academic articulation.

Dapatkan maklumat lanjut dengan memuat turun risalah atau memohon di bawah!

Syarat kemasukan

Applicants must meet one of the following:

Pass STPM (2 subjects minimum, Grade C)
Pass STAM (Grade Jayyid)
Matriculation/Foundation (CGPA ≥ 2.00)
Diploma/Advanced Diploma (CGPA ≥ 2.00)
DKM/DVM/DLKM with approval
Other recognised equivalents

Additional Requirement:

Pass in Mathematics and English (SPM level or equivalent)International Students:
MUET Band 3 / CEFR Low B2 or equivalent

Struktur program dan modul

Tahun 1

Pembangunan Peribadi & Kemahiran Komunikasi
Prinsip Ekonomi
Prinsip Pengurusan
Quantitative & Statistical Methods
Global & Applied Economics
Information Technology & Systems
Prinsip Pemasaran
Etika Perniagaan
Perniagaan Antarabangsa
Perakaunan Kewangan 1
Managing Sustainable Organisation

Tahun 2

Work-Based Learning: International Operations & Quality Management
Work-Based Learning: International Digital Commerce
Work-Based Learning: Global Market Places

Tahun 3

Cross-Cultural Management
Pengurusan Sumber Manusia 1
Strategic & Critical Issues in International Marketing
Integrity & Anti-Corruption
Appreciation of Ethics & Civilisation (Local) / Bahasa Melayu Komunikasi 2 (International)
Pengurusan Sumber Manusia Antarabangsa
Kewangan Antarabangsa: Pasaran & Pengurusan
Keusahawanan Antarabangsa
Co-curriculum –Sustainability Thinking
Falsafah dan Isu Semasa
Work-Based Learning: Global Corporate Strategy

Peluang kerjaya

Graduates of this programme are prepared for roles such as:

International Sales Executive
Business Development Officer
Market Research Analyst
Global Trade Compliance Specialist
Cross-Border e-Commerce Coordinator
International Marketing Executive

Further Study Opportunities

Master of International Business
MBA
Masters in Global Logistics, Marketing or Trade Industry roles with organisation like MITI, MATRADE, MIDA, ASEAN programmes

Tarikh Pengambilan & Orientasi

Jan, May, Sept