AWARDING INSTITUTION


SEGi University



DURATION


Full-time: 1 ½ years
Part-time: 1 ½ years


INTAKE
DATES


Please refer directly to the respective SEGi campus


CAMPUS


SEGi University Kota Damansara


DESCRIPTION

This programme is designed in a way that upon successful completion of the programme, the students should be able to demonstrate and appraise enhanced knowledge relating to the study and practice of Corporate Communication. Also, the students will process large volumes of info, and strive to become lifelong learners by staying abreast of knowledge, theories and development in the study field. This programme includes a requisite of corporate communication practices such as managing, presenting, negotiating and organizing skills.

CAREER
OPPORTUNITIES

The media and communication sector is diverse and dynamic, and hence, there will be plenty of job opportunities including but not limited to:

  • Marketing Communication Manager
  • New Media Strategist
  • Community Manager
  • Brand Manager
  • Corporate Communication Officer
  • Director of Corporate Affairs
  • Head of Public Relations and Media Relations
  • Social Media Manager
ENTRY
REQUIREMENTS
  • Bachelor degree with a minimum CGPA of 2.5
  • Minimum 5 years working experience in relevant fields
PROGRAMMES MODULES

Semester 1 Semester 2 Semester 3
  • Advanced Psychology in Communication
  • Advanced Corporate Communication
  • Legal and Ethical Issues in Corporate Communication
  • New Media and Communication Strategy
  • Corporate Media Relations
  • Crisis Communication
  • Corporate Advertising, Image & Identity
  • Video Production for Corporate Communication
  • Research Methods in Corporate Communication
  • Corporate Strategy
  • Issues in Public Communication Campaign Management
  • Corporate Writing
  • Final Project*

*Each student may choose between a 20,000-word dissertation or a 5-minute PSA video production

PROGRAMME ENQUIRY

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