AWARDING INSTITUTION


SEGi University
University of St Mark & St John, UK


DURATION


3 years



INTAKE
DATES


January / May / September



CAMPUS


SEGi University Kota Damansara


DESCRIPTION

Mass Communication is the discipline that focuses on the various means used to relay information through mass media to large segments of the population at one time. The most common media to relay such information would be newspaper, magazine, radio, television and film, as these are used to disseminate news and advertising to a large audience.

This programme prepares you with the skills, techniques as well as theoretical knowledge to strategically craft solutions for business challenges. You will be exposed to hands-on training with state-of-the-art industry relevant equipment and software to train in both the creative and managerial aspects of the advertising industry.

CAREER
OPPORTUNITIES
  • Broadcast journalist
  • Journalist
  • Corporate communication executive
  • Public relations executive
  • Advertising executive
  • Programme producer
  • Content creator
  • Editors
  • Copywriter
  • Creative director
  • Media planner
  • Television presenter
  • Radio presenter
ENTRY
REQUIREMENTS
  • STPM with 2 principal passes; or
  • A-Levels; or
  • pass in relevant Foundation / Pre-University programme or other equivalent qualifications)
PROGRAMMES MODULES

Year 1 Year 2 Year 3
  • Introduction to Public Relations
  • Introduction to Broadcasting
  • Introduction to Communication Theory
  • Introduction to Journalism
  • Introduction to Mass Communication
  • Introduction to Advertising
  • Information and Communication Technologies and Systems
  • Media, Culture and Society
  • Communication English
  • Principles of Communication
  • Business Management
  • Human Communication
  • Bahasa Kebangsaan
  • Islamic Studies
  • Malaysian Studies
  • Desktop Publishing
  • History of Mass Media
  • Introduction to Political Science
  • Introduction to Psychology
  • Introduction to Sociology
  • Integrated Marketing Communications
  • Law and Ethics in Mass Communication
  • Corporate Communication
  • Work Psychology in Communication, Writing and Reporting
  • Quantitative and Statistical Methods
  • Innovative, Creative and Critical Thinking Skills
  • Elective I
  • Research Methods
  • Business Ethics
  • Entrepreneurship
  • Elective 2
  • Elective 3
  • Editorial Leadership, Public Opinion and Globalization
  • Media Management
  • Environmental Mgt and Technology
  • Elective 4
  • Elective 5
  • Communication and Campaign Management
  • Research Project

PROGRAMME ENQUIRY

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