AWARDING INSTITUTION


SEGi University



DURATION


3 years



INTAKE
DATES


Please refer directly to the respective SEGi campus


CAMPUS


SEGi University Kota Damansara

DESCRIPTION

The programme provide students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation.

In addition, students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design and information technology. As the course progresses, concepts are studied for their application and influence in relation to the communication objectives of business, industry, government groups and non-profit making organisations. The lifelong learning skills provided will enable students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.

CAREER
OPPORTUNITIES

The media and communication industry is wide and varied, allowing you to pursue any of the following careers:

  • Advertising
  • Broadcasting
  • Journalism
  • Public Relations
  • Communication and Market Research
  • Media-Buying
  • Business Development
  • Publishing
  • Editorial
  • New Media

ENTRY
REQUIREMENTS
  • STPM or A-Level with at least TWO (2) principal passes in any subjects; or
  • Any other equivalent qualifications
English Language Requirements:
  • Credit in English Language in SPM, OR
  • Pass in English Language at Foundation or Diploma level, OR
  • Pass in any Foundation or Diploma programme where the English Language is the mode of delivery, OR
  • Any other equivalent qualifications that are approved by the MQA
PROGRAMMES MODULES

Compulsory courses Core courses Two (2) Elective courses:
  • Business Ethics
  • Entrepreneurship
  • Environmental Management and Technology
  • Five (5) MPU courses
  • Introduction to Journalism
  • Communication English
  • Media, Culture & Society
  • Presentation Skills
  • Desktop Publishing
  • Communication Theory
  • Intercultural Communication
  • Integrated Marketing Communications
  • Law & Ethics in Mass Communication
  • Issues & Challenges in Public Relations
  • Media Technology and Practices
  • Introduction to Corporate Communication
  • Organisational Communication
  • Communication Research Methods
  • Crisis Management
  • Corporate Communication Campaigns
  • Corporate Web-Page Design
  • Corporate Image and Identity
  • Corporate Social Responsibility
  • Issues and Challenges in Corporate Communication
  • Social Media & PR Practices
  • Dissertation
  • Internship
  • Translation Studies
  • Contemporary Business Report Writing
  • Communication Mandarin
  • Techno-culture

PROGRAMME ENQUIRY

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