DESCRIPTION

Acquiring Executive Diploma in Marketing

Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.

Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.

The Executive Diploma also prior learning and skills gained through work experience as entry into the programme. Instead of a higher education diploma that would normally take 3 years, the Executive Diploma is for the working adult and can be completed in just 1½ years.

CAREER
OPPORTUNITIES

Discover marketing concepts in the wider business and social context relevant to the industry and acquire skills and attributes for roles within several areas such as:

  • Marketing
  • Management
  • Public Relations
  • Advertising
  • Sales

ENTRY
REQUIREMENTS

A pass in SPM with at least 3 credits or any other equivalent qualification, plus at least 3 years working experience in a related field and must be 21 years old or above.

PROGRAMMES MODULES

  • Academic English
  • Consumer Behaviour
  • Principles of Marketing
  • Service Marketing
  • Marketing Management
  • Channel of Distribution
  • Creative Production and Presentation
  • Personal Selling
  • Advertising Management
  • Integrated Marketing Communication
  • International Marketing
  • Entrepreneurship
  • Business Research

PROGRAMME ENQUIRY