Bachelor of Arts (Hons) Business & Marketing Management (3+0), University of Sunderland


AWARDING INSTITUTION


Awarded by University of Sunderland, UK



DURATION


3 years



INTAKE
DATES


Please refer directly to the respective SEGi campus



CAMPUS


SEGi College Subang Jaya
SEGi College Penang

DESCRIPTION

Acquiring Bachelor of Arts in Business & Marketing Management

Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.

Understanding basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.

The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

CAREER
OPPORTUNITIES

With the excellent grounding in business offered by this degree, you will be ready for a career in any business area, ranging from the Human Resources, Marketing, Operations, and/or administration.

ENTRY
REQUIREMENTS
  • Foundation in Commerce; or
  • STPM (2 principles); or
  • Pre-University / A-Level / UEC or any equivalent qualification
PROGRAMMES MODULES

Year 1Year 2Year 3
  • Learning From Practice & Reflection
  • Core Business Skills
  • Principles of Marketing
  • Accounting for Business and Management
  • Understanding the Global Environment
  • Organisation Studies
  • Business Ethics
  • Operation Management
  • Introduction to Strategic Management
  • Marketing Intelligence
  • Marketing Communications
  • Marketing Management
  • Business Research Dissertation 1
  • Corporate Strategy
  • Critical Issue in Marketing
  • Industrial Placement
  • Business Research Dissertation II
  • Consumer Psychology
  • E-Marketing

PROGRAMME ENQUIRY