Awarded by University of Greenwich, UK


3 years


Please refer directly to the respective SEGi campus


SEGi College Kuala Lumpur


Acquiring Bachelor of Arts in MarketingThe success of any organisation depends on the business marketing strategies. It is key to determine the growth of an organisation and it has much to offer the new generations, both in the local and international arena.

Students in pursuit of the marketing Degree will learn techniques of being a flexible and skilled communicator. You will be trained with new technologies, product and service innovations of the marketing discipline. Upon developing your critical understanding of the subject, we encourage developing skills and personal capabilities that allow you to be competent for available career opportunities.


As graduates from the Marketing field, you contribute your expertise in:

  • Sales management
  • Advertising
  • Consulting and marketing research
  • Branding consultant

  • Bachelor’s degree in Optometry with Honours/ Equivalent, or Bachelor’s degree in related Sciences with Honours WITH A minimum CGPA of 2.5 / 2 years working experience in the relevant field; or
  • Any other equivalent qualifications recognised by the senate.


Year 1Year 2Year 3
  • Introduction to Economics for Business
  • Financial Accounting for Business
  • Personal and Professional Development 1: The Marketer (Double Module)
  • Principles and Practice of Marketing (Double Module)
  • Public Relations: From Concepts to Practice (Double Module)
  • Multi Channel Marketing
  • Financial Aspects of Marketing and Public Relations
  • Hubungan Etnik/Malaysian Studies 3
  • Tamadun Islam and Tamadun Asia Selatan/Bahasa Melayu Komunikasi 2
  • Effective Listening/Bahasa Kebangsaan A
  • Ethics and Moral 3
  • Customer Insight and Research (Double Module)
  • Marketing Management (Double Module)
  • Research Methods
  • Global Marketing Management
  • Personal & Professional Development 2: The Marketing Practitioner
  • Strategic Brand Management
  • Pengurusan Ko-Kurikulum
  • Dissertation
  • Direct, Interactive and Digital Marketing (Double Module)
  • Strategic Decision Making for Marketers (Double Module)
  • Leading Innovation and Creativity
  • Contemporary Issues in Marketing
  • Social Marketing