BA (Hons) International Business and Marketing, Keele University

DESCRIPTION

This programme provides a critical perspective on what happens in organisations and explores the roles of individual and business consumers in the society. Students will learn essential business skills and knowledge and the cultural impact of marketing on businesses, governments and more.

The programme encourages students to think independently and to challenge assumptions about current theory and practice in international business and marketing.

Students will explore markets and consumer behaviour, develop research skills and learn to plan and implement successful marketing strategies.

CAREER
OPPORTUNITIES

As graduates of this programme, you can choose a career in the commercial, public or charitable sectors. With or without further study, you might eventually work as a:

  • Management consultant
  • Investment analyst
  • Banker
  • Marketing or Sales executive
ENTRY
REQUIREMENTS
English requirement for Year 1 entry:
YEAR ONE ENTRY:
  • A pass in STPM/A-Levels, with a minimum Grade C (GP 2.00) in any 3 subjects, and a Grade B in Mathematics and Grade C in English at SPM level or any equivalent qualifications; OR
  • Pass Unified Examination Certificate (UEC) with at least Grade B in 5 subjects including Mathematics
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification
YEAR TWO ENTRY:
  • Any equivalent qualifications to Diploma or Advanced Diploma (Level 4 or 5, MQF) with CGPA of at least 2.50
Note: The requirement for Mathematics and English at SPM level can be exempted if the relevant qualification (STPM & STAM) has Mathematics and English subjects and the student has obtained a grade, which is equivalent/ above the requirement at SPM level.
English requirement for Year 1 entry:
  • Evidence of English language skills at IELTS 6.0 (no subtest score less than 5.5)
  • Or its equivalents:
  • TOEFL iBT 80 (with scores for listening at least 17, reading at least 18, speaking at least 20, and writing at least 17), or
  • Pearson Test of English Academic (PTE) 55 (with all component scores at least 51), or
  • Malaysian University English Test (MUET) Band 4, or
  • Sijil Pelajaran Malaysia (SPM) 1119 Grade C, or
  • SEGi English Placement Test (EPT) score of C1 or C2, with additional placement test carried out by SEGi to assess written English, to be at least at Upper Intermediate Level of the IEP, or
  • SEGi’s Intensive English Programme at Upper Intermediate Level
English requirement for Year 2 entry:
  • Evidence of English language skills at IELTS 6.0 (reading and writing score no less than 6.0, listening and speaking score no less than 5.5) Or its equivalents:
  • TOEFL iBT 80 (with scores for listening 17, reading 20, speaking 20 and writing 20), or
  • Pearson Test of English Academic (PTE) 55 (reading and writing at least 55, listening and speaking 51), or
  • Malaysian University English Teat (MUET) Band 4, or
  • Sijil Pelajaran Malaysia (SPM) 1119 Grade C, or
  • SEGi English Placement Test (EPT) score of C1 or C2, with additional placement test carried out by SEGi to assess written English, to be at least at Upper Intermediate Level of the IEP, or
  • SEGi’s Intensive English Programme at Upper Intermediate Level
PROGRAMMES MODULES

Year 1
  • Management in Context
  • Global Business Environments
  • Accounting Principles
  • Introductory Microeconomics
  • Introduction to International Business
  • Quantitative Methods
  • Marketing Principles
  • Economics of Financial Markets
Year 2
  • Organisational Behaviour
  • Managing in the Multinational Corporation
  • Understanding the Consumer
  • Services Marketing
  • Operations and Quality Management
  • Quantitative Methods
  • Marketing Principles
  • Economics of Financial Markets
Year 3
  • Comparative Business Cultures
  • Business in Emerging Economies
  • Strategic Marketing Management
  • Marketing and Globalisation
  • International Business Strategies
  • Managing International Project
  • Marketing in Society
  • Digital and Marketing Communications
  • Information Technology and Systems*
MPU
  • Hubungan Etnik (Local students)
  • TITAS (Local students)
  • Bahasa Melayu Komunikasi 2 (International students)
  • Malaysian Studies (International students)
  • Pengurusan Ko-kurikulum
  • Bahasa Kebangsaan A (Students with no credit in SPM)
  • Effective Listening
  • Workplace Experience*
  • *SEGi Modules

PROGRAMME ENQUIRY