Bachelor of Science in Communication Arts (Promotion Minor)
Awarding Institution
Collaboration with
Troy University
4 years
Intake Dates
Refer to SEGi campus
SEGi College Kuala Lumpur
SEGi College Subang Jaya
SEGi College Sarawak

Student will develop their abilities to analyze and interpret works of art and performances as well as the rhetoric and actions of past and present leaders. This program also allows students to communicate effectively within a variety of contexts using the multiple languages and tools of the communication arts disciplines; also to make intelligent decisions in an increasingly complex and diverse, media-driven society. Students will work together harmoniously in groups to accomplish established goals. The mission of this program includes the creation of a climate that encourages responsible, ethical, and informed expression within the disciplines.

Career Opportunities

Our graduates will use their skills in communication and persuasion to embark on successful careers in public relations, advertising, journalism, sales marketing and other careers that influence our society everyday.

Entry Requirements
  • SPM with 5 credits in any subjects including English;
  • UEC with Grade B in 5 subjects including English;
  • or other equivalent qualifications approved by MOHE
Programmes Modules

There might be slight variations in course offerings across centres.

Year 1 Year 2
  • Visual Arts
  • Public Speaking/Fundamentals of Speech
  • Introduction to Communication
  • Tamadun Islam & Tamadun Asia Tenggara/World History from 1500
  • University Orientation
  • Composition and Modern English I
  • Composition and Modern English II
  • General Chemistry
  • General Chemistry with lab
  • Ethnic Relations (Local)/ Malaysia Studies (International)
  • Pre-Calculus Algebra
  • World Literature before 1660
  • World Literature after 1660
  • Principles of Biology
  • Principles of Biology with lab
  • Introduction to Public Relations
  • Voice & Diction
  • General Psychology
  • Introduction to Microeconomics
  • Curriculum Management
  • Accounting Principles I
  • Health Promotion
Year 3 Year 4
  • Interpersonal Communication
  • Conflict Management
  • Accounting Principles I
  • Principles of Management
  • Group Discussion & Leadership
  • Advanced Technologies in Journalism
  • International/Intercultural Communication
  • Interviewing & Information
  • Special Topic in Journalism
  • Organisational Communication
  • Bahasa Melayu Komunikasi II (for International students only)
  • Communication Research
  • Propaganda & Persuasion
  • Personal Selling
  • Advertising
  • Rhetorical & Communication Theory
  • Media Law
  • Guided Independent Research
  • Organisational Communication
  • Communication Seminar
  • Internship

Programme Enquiry