Bachelor of Communication (3+0)
Awarding Institution
University of Southern Queensland, Australia
3 years
Intake Dates
Refer to SEGi campus
SEGi College Subang Jaya

The programme will explore the why we communicate and the effect of media has on our world. It combines the study of communication theory with the development of communication skills. The students will analyse the area of language, film, television and culture, while learning about interpersonal, group and mass communication and communication in multicultural societies. Learn from lecturers with decades of experience in mass communication fields and network of contacts in the media and public relations.


Career Opportunities

Corporate Communication, Fundraising, Crisis Management, Community Engagement and Liaison / Event Organisation.

Entry Requirements
  • STPM / A-Level with at least a pass in 2 subjects or equivalent with min. CGPA 2.00; OR
  • UEC with at least grade B in 5 subjects; OR
  • Foundation in Arts / Communication Commerce; OR
  • Pass in Australian Capital Territory (Year 12)/ South Australia Certificate of Education (SACE) / Victorian Certificate of Education (VCE) / Western Australia Certificate of Education (WACE) / South Australia Matriculation (SAM) / Tertiary Entrance Education (TEE); OR
  • Diploma in Mass Communication or any related field; OR
  • Other equivalent qualifications recognised by the Malaysian government; AND
  • Minimum IELTS Band 6.0


Programmes Modules
Year 1 Year 2 Year 3

Semester 1

  • Communication and Scholarship
  • Principles and Practice of Public Relations
  • Journalism Practice
  • Elements of Graphic Design

Semester 1

  • Feature Writing
  • Community Consultation and Development
  • Writing for Public Relations
  • Editing

Semester 1

  • Public Relations Campaign Development
  • Public Relations Research Methods
  • Radio Journalism
  • Audio Production
Semester 2
  • Social Media
  • News Literacy
  • Introduction to Media Studies
  • News Reporting


Semester 2

  • Issues and Crisis Management
  • Issues in Organisational Communication
  • Publication Layout and Design
  • Public Sector Communication

Semester 2

  • Public Relations Project
  • Media Law and Ethics
  • Online Journalism
  • Broadcast Newsroom

Programme Enquiry