AWARDING INSTITUTION


SEGi University



DURATION


2 to 2½ years



INTAKE
DATES


January / May / September



CAMPUS


SEGi College Kota Damansara
SEGi College Subang Jaya
SEGi College Kuala Lumpur
SEGi College Sarawak

DESCRIPTION

This programme has been designed to cater to the high demand for skilled professionals in the fields of advertising, multimedia, public relations and broadcasting.

Moreover, this diploma programme also aims to instill students with technological know-how and many invaluable skills to produce industry-centric graduates who are computer and IT-savvy, to enable them to excel in the global communications industry.

Upon completion of this programme, students will be fully equipped with exceptional design skills, presentation skills, communication skills, writing skills and management skills to apply in the challenging and competitive public relations, advertising and broadcasting industry.

CAREER
OPPORTUNITIES

Graduates can look forward to enter a wide variety of fields, including:

  • Public Relations
  • Journalism
  • Corporate Communications
  • Event management

ENTRY
REQUIREMENTS
  • SPM / O-Levels / SM2; or
  • Malaysian Independent Chinese Secondary School UEC Certificate; or
  • Malaysian Certificate of Education (MCE); or
  • Any qualification equivalent (3 credits)
PROGRAMMES MODULES

Year 1 Year 2 Year 3
Semester 1
  • Bahasa Kebangsaan A
  • English
  • Fundamental Photography 1
  • Introduction to Mass Communication
  • Marketing Principles & Strategies
Semester 1
  • Advertising Principles
  • Videography
  • Communication and Scholarship
  • Journalism 1
  • News Reporting 1
Semester 1
  • Professional Practice & Issues
  • Final Year Project
  • Plus 4 of the following elective subjects:
  • Copywriting
  • Documentary & Photojournalism
  • Consumer Behaviour
  • Introduction to Multimedia
  • Colour Photography
Semester 2
  • Fundamental Photography 2
  • Visual Communication
  • Media Law and Ethics
  • Media, Culture and Society
  • Pengajian Islam (Islamic Studies) or Pendidikan Moral (Moral Education)
  • Presentation Skills
Semester 2
  • Public Relations 1
  • Film Appreciation
  • News Reporting 2
  • Journalism 2
  • Plus 1 of the following elective subjects:
  • Copywriting
  • Documentary & Photojournalism
  • Consumer Behaviour
  • Introduction to Multimedia
  • Colour Photography
Semester 3
  • Pengajian Malaysia
  • Electronic Pre-press
Semester 3
  • Communication Research
  • Public Relations 2

PROGRAMME ENQUIRY

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