AWARDING INSTITUTION


SEGi University



DURATION


3 years



INTAKE
DATES


Please refer directly to the respective SEGi campus


CAMPUS


SEGi University Kota Damansara

DESCRIPTION

The Bachelor of Communication and New Media (Hons) programme offers a thorough learning experience, where you get the opportunity to be learn to integrate both theoretical and practical knowledge in communication and new media aligned with current practices of the industry. The curriculum focuses on the technological aspects of the new media while grooming your ability to strategise and create contents that reach out to new media users of various demographic backgrounds.

CAREER
OPPORTUNITIES
  • Advertising
  • Broadcasting
  • Journalism
  • Public Relations
  • Communication and Market Research
  • Media-Buying
  • Business Development
  • Publishing
  • Editorial
ENTRY
REQUIREMENTS
  • STPM or A-Level with at least TWO (2) principal passes in any subjects; or
  • Any other equivalent qualifications
English Language Requirements:
  • Credit in English Language in SPM, OR
  • Pass in English Language at Foundation or Diploma level, OR
  • Pass in any Foundation or Diploma programme where the English Language is the mode of delivery, OR
  • Any other equivalent qualifications that are approved by the MQA
PROGRAMMES MODULES

Compulsory courses Core courses Two (2) Elective courses:
  • Business Ethics
  • Entrepreneurship
  • Environmental Management and Technology
  • Five (5) MPU courses
  • Visual Communication
  • Desktop Publishing
  • Communication English
  • Presentation Skills
  • Business Management
  • Communication Theory
  • Integrated Marketing Communications
  • Law & Ethics in Mass Communication
  • Social Media & PR Practices
  • New Media 1
  • Interactive Media
  • Seminar on Communication Issue in New Media
  • Corporate Web-Page Design
  • Communication Research Methods
  • New Media 2
  • Information and Communication Technologies and Systems
  • Internet & Digital Advertising
  • Media Management
  • Media Technology and Practices
  • Techno-culture Communication & New Media Consultancy Dissertation
  • Internship
  • Media, Culture & Society
  • Digital Reporting & Publishing
  • Translation Studies
  • Contemporary Business Report Writing

PROGRAMME ENQUIRY

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