AWARDING INSTITUTION


SEGi



DURATION


3 years



INTAKE
DATES


Please refer directly to the respective SEGi campus



CAMPUS


SEGi University Kota Damansara
SEGi College Kota Damansara
SEGi College Subang Jaya
SEGi College Kuala Lumpur
SEGi College Penang
SEGi College Sarawak

DESCRIPTION

Get the knowledge, skills, techniques and ethics that are pre-requisites for implementing effective and efficient strategies in the business of marketing products and services.

Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.

This Diploma will give you the skills gained through work experience as an entry into the programme. Instead of the common 3 years duration, the working adults may complete the Diploma programme in just 1½ years at SEGi.

CAREER
OPPORTUNITIES

Discover marketing concepts in the wider business and social context relevant to the industry and acquire skills and attributes for roles within several areas such as:

  • Marketing
  • Management
  • Public Relations
  • Advertising
  • Sales

ENTRY
REQUIREMENTS
SPM / O-Level / SM2 / UEC or equivalent (3 Credits)
PROGRAMMES MODULES

Marketing & Management Business Environment Language & communication Skills Management & Ethics
  • Principles of Marketing
  • Marketing Management
  • International Marketing
  • Product Development
  • Introduction to Business
  • Business and Company Law
  • Business Communication
  • General Language Training
  • Academic English
  • Principals of Management
  • Ethical Issues in Marketing
  • Consumer Behaviour
Public Relations Economics Quantitative Studies Advertising & Promotions
  • Principals of Public Relations
  • Personal Selling
  • Service Marketing
  • Microeconomics
  • Macroeconomics
  • Business Statistics
  • Business Statistics
  • Channel of Distribution Promotional Practice
Finance Information Technology Compulsory Studies Research Techniques
  • Introduction to Finance
  • Information Systems
  • Moral / Islamic Studies
  • Malaysian Studies
  • Bahasa Malaysia
  • Business Research
**Subjects offered may vary between campuses

PROGRAMME ENQUIRY

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