Master of Business Administration (Marketing)

Course ID
SEGi University
Level of Study

The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation.

This programme aims to introduce innovative business understanding that integrates cutting-edge research and practice across all key business areas to cater and adapt to the ever-competitive industry.

It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.

Get more info by downloading the brochure or applying below!

Entry requirements

Bachelor’s Degree – with min. CGPA of 2.5

All applications will be individually assessed.

Programme structure and modules

Modules Subject Areas
Global Brand Strategy Product and Brand Management
International Marketing
Global Economic Management Economics for Managers
Managing the International Economy
Research Methodology
Consumer Behaviour and Quality Management Consumer Behaviour
Operations and Quality Management
Integrated Business Leadership Marketing Management
Strategic Management
Organizational Behaviour
Research Project Master’s Project

Career opportunities

Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, Advertisement Manager.


Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.

Information on Accreditation

Intakes & Orientation Dates

Full Time Mode Intakes
Orientation Dates
Part-Time Mode Intakes
13/01/2024 25/05/2024 14/09/2024
Orientation Dates
06/01/2024 18/05/2024 07/09/2024