Diploma in Digital Marketing

Course ID
(R2/0415/4/0017)(11/25)(A11332)
Campus
SEGi College Kuala Lumpur
Level of Study
Diploma

Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.

Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.

About realme

realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.

Get more info by downloading the brochure or applying below!

Entry requirements

SPM / O-Level or equivalent with 3 credits
UEC with 3 credits
Related SKM Level 3
Related Certificate or equivalent
MQA-APEL T4

Programme structure and modules

Year 1

Principles Of Management
Principles Of Econonomics
Financial Accounting 1
Penghayatan Etika Dan Peradaban
Bahasa Melayu Komunikasi
Digital Business
Introduction To Marketing
Introduction To Finance And Technology
Bahasa Kebangsaan A*
Growth Mindset
Data Analysis
Introduction To Digital Marketing
Consumer Behaviour
Introduction To Advertising

Year 2

Digital & Service Marketing
Digital Personal Selling
Social Media Marketing
Integrity And Anti-Corruption
Search Engine Optimization
Marketing Management
Integrated Marketing Communication
Co-Curriculum: Sustainability Thinking
Digital Marketing Research
Ethical Issues In Marketing
Web Designing
International Marketing

* For Malaysian students who do not have a credit in SPM BM

Financial Aid / Funding

PTPTN
EPF
HRDF
SEGi Monthly Installment
Low Initial Payment
EduFlex

– Designed for adult learners, enjoy education loans with interest as low as 4%!

Career opportunities

Discover marketing concepts in the wider business and social context relevant to the industry acquire skills and attributes for roles within several areas such as: Marketing, Management, Public Relations, Advertising and Sales.

Information on accreditation

Intakes & Orientation Dates

Full Time Mode Intakes
14/1/2025
20/5/2025
9/9/2025
Orientation Dates
13/1/2025
19/5/2025
8/9/2025
  Weekend Mode Intakes
18/1/2025
24/5/2025
13/9/2025
Orientation Dates
18/1/2025
24/5/2025
13/9/2025