Diploma in Digital Marketing

Course ID
(N/342/4/0229) (09/27) (FA12376)
Campus
SEGi College Penang
Level of Study
Diploma

The impact of the digital revolution is here to stay. This program will cater to the needs of today’s marketing, not only for students but also for working adults, by giving them an in-depth approach to prepare them in becoming more effective in implementing digital marketing strategies and to gain competitive advantages.

This programme will equip new generations with required industry knowledge and skills to face challenges towards becoming a global entrepreneur. Students will gain experience and knowledge through theoretical and practical exposure offered by this programme, to get them ready to take on the world.

We are committed in providing the best opportunity for our graduates by enriching their knowledge in digital marketing and business.

About realme

realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.

Get more info by downloading the brochure or applying below!

Entry requirements

SPM / O-Level or equivalent with 3 credits
UEC with 3 credits
Related SKM Level 3
Related Certificate or equivalent
MQA-APEL T4

Programme structure and modules

Year 1

Principles Of Management
Principles Of Econonomics
Financial Accounting 1
Penghayatan Etika Dan Peradaban
Bahasa Melayu Komunikasi
Digital Business
Introduction To Marketing
Introduction To Finance And Technology
Bahasa Kebangsaan A*
Growth Mindset
Data Analysis
Introduction To Digital Marketing
Consumer Behaviour
Introduction To Advertising

Year 2

Digital & Service Marketing
Digital Personal Selling
Social Media Marketing
Integrity And Anti-Corruption
Search Engine Optimization
Marketing Management
Integrated Marketing Communication
Co-Curriculum: Sustainability Thinking
Digital Marketing Research
Ethical Issues In Marketing
Web Designing
International Marketing

* For Malaysian students who do not have a credit in SPM BM

Financial Aid / Funding

PTPTN
EPF
HRDF
SEGi Monthly Installment
Low Initial Payment
EduFlex

– Designed for adult learners, enjoy education loans with interest as low as 4%!

Career opportunities

As graduates, you will have vast career opportunities to choose from, such as: Digital Marketing Executive, Content Marketing Developer, Branding Specialist, Social Media Executive, Media Content Strategist and many more career opportunities. This programme is also a pathway to a degree programme.

Intakes & Orientation Dates

Full Time Mode Intakes
14/1/2025
20/5/2025
9/9/2025
Orientation Dates
13/1/2025
19/5/2025
8/9/2025
  Weekend Mode Intakes
18/1/2025
24/5/2025
13/9/2025
Orientation Dates
18/1/2025
24/5/2025
13/9/2025