Bachelor of Mass Communication (Hons) – ODL

Course ID
(R/321/6/0111)(03/26)(MQA/FA4123)
Campus
SEGi University
Level of Study
Bachelor Degree

SEGi University’s Bachelor of Mass Communication (Hons) – ODL is your gateway to a dynamic career in mass communication. This programme focuses on conveying information to large audiences through various media, including newspapers, magazines, radio, and television.

Our curriculum equips students with the skills, techniques, and knowledge needed to craft strategic solutions for contemporary business challenges within the mass communications industry. What sets this programme apart is its hands-on training, utilising cutting-edge equipment and industry-relevant software, allowing students to immerse themselves in the field’s creative and managerial facets.

Tailored for adult learners, our blended learning approach offers flexibility, enabling you to study at your own pace, anywhere, anytime, while maintaining your work-life balance. You’ll earn a full SEGi University qualification, similar to full-time students, and have the opportunity to connect with peers, share experiences, and establish valuable contacts.

This programme includes an exploration of subject matter depth, nine elective subjects, seamless academic administrative support, 24/7 access to a digital library, and complimentary access to over 200,000 online courses.

Furthermore, our unique ‘Industry into Classroom’ approach allows students to work on real industry projects, mentored by both academic and industry experts, providing a real-life learning experience.

Get more info by downloading the brochure or applying below!

Entry requirements

A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent;
OR
A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent;
OR
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent;
OR
A Diploma in Media and Communication or its equivalent;
OR
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.

* NOTE : The requirement for credit in English subject at SPM level for candidate in category (i), (ii), (iii) and (v) can be waived should the qualifications contain English subject with equivalent/higher achievements’.

For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 5.0 OR its equivalent is needed.

Remarks : Each candidate will be accessed individually.

Programme structure and module

Year 1

Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
Integrated Marketing Communication
Psychology in Communication
Mass Communication & Stories of Mass Media

Year 2

Media Law, Power & Public Opinion
Entrepreneurship
Theory and Principles of Communication
Business Ethics
Managing Media and Business
Sociology of Media & Culture
Research Methods
Social Media and Public Relation Practices
Public Opinion and Propaganda
Creative Writing

Year 3

Communication & Campaign Management
Environmental Management & Tech
Elective 1
Elective 2
Elective 3
Research Project
Industrial Training

Advertising Elective

Advertising Copywriting & Digital Publishing
Advertising Strategies & Planning
Internet Advertising & Management

Public Relations Elective

Media Relations and Publicity
Media Relations and Media Writing
Strategies and Practices in Public Relations

Broadcasting Elective

Documentary Feature Production
Managing Television Program and Production
TV and Online Broadcast Journalism

MPU

Philosophy and Current Issues (for local & international students)
Appreciation of Ethics and Civilization (for local students only)
Bahasa Melayu Komunikasi 2 (for international students only)
Bahasa Kebangsaan A (for local students without credit for BM in SPM) or Effective Learning
Sustainable Development

Financial Aid / Funding

PTPTN
EPF
SEGi Monthly Instalment
Low Initial Payment
EduFlex
– Designed for adult learners, enjoy education loans with interest as low as 4%!

Career oppurtunities

Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.

APEL.C

Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.

Information on Accreditation

Intakes & Orientation Dates

Intakes
18/1/2025
24/5/2025
13/9/2025
Orientation Dates
18/1/2025
24/5/2025
13/9/2025