Bachelor of Arts (Hons) Multimedia Design

Course ID
SEGi University
Level of Study
Bachelor Degree

The need for multimedia exists from small companies to large corporations. Therefore, this growing industry constantly needs highly-skilled and creative designers. The students will learn to conceptualise, code, and publish content onto the Web, interactive kiosks, smart phones, and tablets. In addition, they will learn how to integrate and produce visual elements for digital content.

Through this programme, the students will develop both the technical and creative skills required to pursue a successful career in this fast-paced industry. Graduates are able to fit in different areas of specialisation; be it Web design, 3D animation, or even the broadcast industry. The programme is focused yet diverse enough to allow flexibility, thus resulting in better career opportunities.

Get more info by downloading the brochure or applying below!

Entry requirements

Matriculation/Foundation – with CGPA 2.0; OR STPM with 2 full passes with min. CGPA of 2.0
Unified Examination Certificate (UEC) with at least 5Bs
Recognised Creative Multimedia Diploma or equivalent with a min. CGPA of 2.5
SPM – Pass in Mathematics or equivalent for programmes in Animation and Visual Effects, Games Development, Media Innovation, Sound Design, Video and Film and Virtual Reality.

The Faculty may consider students through an internal assessment process such as an interview, an assessment of a portfolio or other tests to ensure effective learning and teaching.

Programme structure and modules

Year 1

Digital Skills for Designer
Design Fundamentals
Basic Drawing
Introduction to Typography
Photography Fundamentals
History of Art & Design
Introduction to Graphic Design
Computer Ethics
Audio and Video Technology
Computer-aided Design and Visualisation
Digital Editorial Design and Publishing
Web Management

Year 2

Creative Digital Imaging
Green Design & Technology
Creative Web Design
Multimedia Production and Marketing
Digital Film and Video Production
Advanced Animation
Web Scripting and Authoring
Idea Generation
Multimedia Portfolio Production
Advanced Photography

Year 3

Research Methodology
Industrial Training
Final Multimedia Project
Game Design

Elective Courses (2 Options)

Computer Applications for Effective Communication;
Branding & Corporate Identity;
Packaging Design;
Copywriting or;
Advertising Media Strategy

Matapelajaran Umum (MPU)

Effective Listening/Bahasa Kebangsaan A
Hubungan Etnik/Malaysian Studies 3
Pengurusan Ko-kurikulum
Personal Health Management

Career opportunities

Multimedia Specialist, Web Designer, Interactive Multimedia Author, Junior Games Developer, Digital Animator/ Animation Producer, Video Editor/ Desktop Video Producer, Digital Artist, Visual Development, Application Developer/Designer