BA (Hons) Advertising and Digital Marketing Communications (3+0)

Course ID
(N/342/6/0000) (09/25) (PA13339)
Campus
SEGi College Penang
Level of Study
Bachelor Degree
Awarding Institution
University of Greenwich, UK

This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:

A rigorous combination of established marketing theory and cutting-edge advertising digital practice
Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
Offers exemptions from CIM and IDM examinations
One of the first degrees of its kind in the UK, and unique in Malaysia

 

Get more info by downloading the brochure or applying below!

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Entry requirements

UEC with 5 credits
STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
A-Level with passes in 2 subjects
Matriculation / Foundation or equivalent
SAM / AUSMAT with min ATAR 60
Related SKM Level 5
Related Diploma
MQA-APEL T6

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min. CGPA 2.50

Programme structure and modules

Year 1

Principles and Practice of Marketing
Introduction to Advertising
Financial Aspects of Marketing and PR
Introduction to Digital Marketing
Creative Content Marketing
Personal and Professional Development
Brand Management
Philosophy and Current Issues (Local and International Students)
Penghayatan Etika dan Peradaban (Local Students)
Bahasa Melayu Komunikasi 2 (International Students)
Introduction to Economics for Business

Year 2

Research Methods (MET)
Global Marketing Management
Media Planning and Buying
Advertising Campaign Management
Integrated Marketing Communications Management
Creative Project
Customer Insight
Marketing Research
Effective Listening /
Bahasa Kebangsaan A
Integrity and Anti-Corruption
Marketing for Business Application
Financial Accounting for Business

Year 3

Social Marketing
Direct and Digital Marketing Strategy
Social Media and Analytics
Critical Approaches to Advertising
Corporate Communications
Dissertation (MET)
Co-curriculum: Sustainability Thinking

*For Malaysian students who do not have a credit in SPM BM

Financial Aid / Funding

PTPTN
EPF
HRDF
SEGi Monthly Installment
Low Initial Payment
EduFlex

– Designed for adult learners, enjoy education loans with interest as low as 4%!

Career opportunities

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.

Intakes & Orientation Dates

Year 1-3 (Full-Time) Intakes
14/1/2025
26/5/2025
15/9/2025 		Orientation Dates
13/1/2025
24/5/2025
13/9/2025 		  Year 2 (Weekend) Intakes
 Orientation Dates