This programme provides a critical perspective on what happens in organisations and explores the roles of individual and business consumers in society. Students will learn essential business skills and knowledge and the cultural impact of marketing on businesses, governments and more.
The programme encourages students to think independently and to challenge assumptions about current theory and practice in international business and marketing.
Students will explore markets and consumer behaviour, develop research skills and learn to plan and implement successful marketing strategies.
As graduates of this programme, you can choose a career in the commercial, public or charitable sectors. With or without further study, you might eventually work as a management consultant, investment analyst, banker or be in marketing or sales.
Year One Entry:
- A pass in STPM/A-Levels, with a minimum Grade C (GP 2.00) in any 3 subjects, and a Grade C in Mathematics and Grade C in English at SPM level or any equivalent qualifications; OR
- Pass Unified Examination Certificate (UEC) with at least Grade B in 5 subjects including Mathematics
- Matriculation/ Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification
Year Two Entry:
- Any equivalent qualifications to Diploma or Advanced Diploma (Level 4 or 5, MQF) with CGPA of at least 2.50;
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|Year 3||MPU Subjects|