国际商务与市场行销(荣誉)文学士学位,基尔大学
颁授机构
Keele University
全职期限
3 years
开学日期
Refer to SEGi campus
参与院校
世纪大学
简介

This programme provides a critical perspective on what happens in organisations and explores the roles of individual and business consumers in society. Students will learn essential business skills and knowledge and the cultural impact of marketing on businesses, governments and more.

The programme encourages students to think independently and to challenge assumptions about current theory and practice in international business and marketing.

Students will explore markets and consumer behaviour, develop research skills and learn to plan and implement successful marketing strategies.

 

就业前景

As graduates of this programme, you can choose a career in the commercial, public or charitable sectors. With or without further study, you might eventually work as a management consultant, investment analyst, banker or be in marketing or sales.

 

入学资格

Year One Entry:

  • A pass in STPM/A-Levels, with a minimum Grade C (GP 2.00) in any 3 subjects, and a Grade C in Mathematics and Grade C in English at SPM level or any equivalent qualifications; OR
  • Pass Unified Examination Certificate (UEC) with at least Grade B in 5 subjects including Mathematics
  • Matriculation/ Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification

Year Two Entry:

  • Any equivalent qualifications to Diploma or Advanced Diploma (Level 4 or 5, MQF) with CGPA of at least 2.50;

 

课程纲要
Year 1 Year 2
  • Management in Context
  • Global Business Environments
  • Accounting Principles
  • Introductory Microeconomics
  • Introduction to International Business
  • Quantitative Methods
  • Marketing Principles
  • Economics of Financial Markets
  • Organisational Behaviour
  • Managing in the Multinational Corporation
  • Understanding the Consumer
  • Services Marketing
  • Operations and Quality Management
  • International Supply Chain Management
  • Marketing in Society
  • Digital and Marketing Communications
  • Information Technology and Systems*
Year 3 MPU Subjects
  • Comparative Business Cultures
  • Business in Emerging Economies
  • Strategic Marketing Management
  • Marketing and Globalisation
  • International Business Strategies
  • Managing International Project
  • Contemporary Retail Environments
  • Brands and Branding
  • Workplace Experience*
  • Hubungan Etnik (Local students)
  • TITAS (Local students)
  • Bahasa Melayu Komunikasi 2
  • (International students)
  • Malaysian Studies (International students)
  • Pengurusan Ko-kurikulum
  • Bahasa Kebangsaan A
  • (students with no credit in SPM)
  • Effective Listening
  • Personal Health Management

Programme Enquiry

Agreement