Diploma in Marketing

Diploma in Marketing trains students with skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment. This is also gives graduates a chance to pursue a career in variety of marketing fields in the future.

Career Opportunities

Graduates of the Diploma in Marketing are very much in demand in variety of different industry sectors. They can work as customer service executives, sales executives, advertising and promotion executives and marketing executives.

Entry Requirements

SPM
or O-Levels
or SM2
or Malaysian Independent Chinese Secondary School UEC Certificate
or equivalent (3 Credits)

Programme Modules

Marketing & Management	Business Environment	Language & communication Skills
Principles of Marketing Marketing Management International Marketing Product Development	Introduction to Business Business and Company Law	Business Communication General Language Training Academic English
Management & Ethics	Public Relations	Economics
Principals of Management Ethical Issues in Marketing Consumer Behaviour	Principals of Public Relations Personal Selling Service Marketing	Microeconomics Macroeconomics
Quantitative Studies	Advertising & Promotions	Finance
Business Statistics	Business Statistics Channel of Distribution Promotional Practice	Introduction to Finance
Information Technology	Compulsory Studies	Research Techniques
Information Systems	Moral / Islamic Studies Malaysian Studies Bahasa Malaysia	Business Research