Awarded by SEGi
Advertising is a form of communication that typically attempts to inform as well as influence potential customers to purchase or to consume more of a particular brand of product or service through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. The dawn of new technologies, for example the Internet, there are many new opportunities for the advertising graduate.
The Diploma in Advertising Design programme combines theory and practice effectively, encouraging your independent creative ideas and emphasizing conceptual, strategic thinking, mastery of technique and verbal presentation within an environment that stimulates innovation.
As a result of economic liberalisation and the changing social trends advertising industry has shown rapid growth in the last decade. Jobs within the Advertising industry are generally categorised into two areas, executive and creative. The executive department understand client needs, find new business and retain existing business, selects the appropriate media, analyses timing and placement of advertisements and negotiate the financial aspects of the deal. The creative department then creates takes the clients needs and requirements and produces the advertisement copy.
The advertising field offers a range of lucrative, interesting careers including: Art Director, Creative Director, Production Manager, Visualiser, Copywriter, Account Manager, Account Executive, Advertising & Promotions Manager, Desktop Publisher, Editorial Designer, Packaging Designer, Advertising Management, Media Planning & Sales, Message Development, Research Design & Analysis in all facets of advertising, including pre-press, Public Relations, Newspaper & Magazine Publication Management, Television & Radio, New Media, Animation Production & others.
| Year 1 | Year 2 | Year 3 |
Semester 1
Semester 2
Semester 3
| Semester 1
Semester 2
Plus 1 of the following elective subjects:
Semester 3
| Semester 1
Plus 1 of the following elective subjects:
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