Awarded by Upper Iowa University, USA
The Upper Iowa University (UIU) Bachelor of Science (4+0) program at SEGi provides students with the opportunity to experience US-styled education. This style of education focuses heavily on the practical elements of learning with an emphasis on classroom interaction between the students and lecturer as well as group projects, presentations and field trips outside the classroom. The American Degree Programs focus more on assessing the students throughout the course work and give less percentage to mid-term and final examinations.
The UIU Bachelor of Science (4+0) program also allows for full completion locally at SEGi University or alternatively students have the flexibility to interchange between SEGi and UIU’s Fayette Campus in the United States.The program is based on the same structure as conducted at UIU.
Upon completion of the 4 year Bachelor of Science program students will have the opportunity to gain employment across a number of industries (depending on their choice of major).
*Only available at SEGi College Subang Jaya and SEGi College Kuala Lumpur.
Majors available include:
| Marketing | Management | Psychology |
Marketing is the critical driving force of any successful organization and an effective marketing strategy can be the difference between being one step ahead of the competition or losing out on market share. Marketing is the process of focusing on consumer satisfaction through the planning and execution of the marketing mix (Product, Price, Place and Promotion). The marketing major builds on the foundation of the business core by enabling the learner to apply marketing theory and principles as well as to research and critically evaluate the marketing implications of current events, emerging trends and changing perspectives in the international marketplace | Management in business refers to the act of getting people together to accomplish desired goals. Comprising planning, organizing, resourcing, leading, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. The Management major is designed to build on the foundation of the business core to enable the learner to apply theoretical organizational strategies to practical business situations and to present, analyze and evaluate options to effectively integrate material and human resources for enhanced productivity toward a socially responsible end. | Psychology is both an academic and applied discipline concerned with the scientific study of mental processes and behavior. Psychology seeks to explain thought, emotion and behavior in the context of real life. The study of psychology offers the opportunity to learn about the origins and development of human behavior and mental processes and the factors that influence change. Psychology provides a valuable foundation of knowledge important in a wide variety of fields, including human services, business, law, education, communications and health. |
| Finance | Communications | Human Resource Management* |
Sparked by the changing business environment and technological changes, finance as an academic discipline continues to change and develop at an ever-increasing pace. Also, financial aspects are becoming pivotal to the role of management in a dynamic world of mergers, acquisitions and risk management. The finance major is designed to build on the foundation of the business core to enable the learner to utilize appropriate theories to operate in various areas of the financial marketplace | The Communications major is interdisciplinary in nature, reflecting the belief that all communication media are engaged in essentially the same process (gathering information and creating and disseminating messages) and that the present-day communication professional must be schooled in the basic skills— writing, speaking, and visual communication—and must be able to develop the ability to plan, organize, evaluate, and think strategically. The broad aim of the program is to develop each student’s potential for critical thinking and creative ability and graduates of the Communications major can pursue a career across a wide range of disciplines. | The employees that make up a company’s workforce will individually and collectively contribute to the achievement of the businesses objectives and goals, therefore, a company’s human resource is said to be the most valuable asset and can determine success. Human resource management (HRM) is the strategic and coherent approach to the management of a businesses employees and HRM helps to shape an organisation through staff planning and recruitment, job analysis and design, appraisal of staff performance and assessment of training needs. The Human Resource Management major is designed to equip students with the necessary skills and knowledge to operate and manage a diverse range of organisational human resource functions. |
| Business Administration* | ||
The Business Administration major is a creative and flexible program of study which equips students with a broad understanding across the disciplines of business and commerce. The business environment is increasingly competitive, thus, this major aims to provide students with the analytical and operational skills required to operate effectively and face everyday problems. Students receive a foundation in all aspects of business, such as banking and financial services, business management, international business and marketing. | ||
