Awarding Institution: 

Awarded by SEGi University

Full Time Duration: 
3 years
Intake Dates: 
September, October, January

Description

The SEGi University Bachelor of Arts (Hons) Visual Communication Design programme equips students with the essential knowledge, critical thinking abilities, creative approaches and technical skills to pursue a promising career in the creative design industry. This programme emphasizes on the development of the thinking process and the ability to solve design problems creatively; the understanding of key principles and practical applications; and up-to-date industry technologies and methodologies used in solving complex design problems; as well as career-relevant concentration in the areas of graphic design, illustration, packaging, digital imaging and visualization.

Small class sizes and the use of student-centered pedagogy ensures the BA (Hons) Visual Communication Design programme at SEGi University delivers the highest quality of education that will enable students to meet and fulfill the current market requirements and demands of visual communication design industries. The programme fosters collaborative thinking, experiential learning, problem-based learning, critical enquiry, critical awareness, discourse, and innovation in visual communication design projects concurrently with industrial training experience. This skill-set enables students to become the future visionaries, leaders and innovators of creative industries.

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Career Opportunities

 

  • Graphic Designer
  • Art Director
  • Web designer
  • Interactive Media Designer
  • Exhibition and Environmental Designer
  • Visualiser and Photographer
  • Typographic Designer
  • Corporate Communications Designer
  • Environmental and Retail Designer
  • Communication Director
  • Copywriter
  • Account  Planner
  • Creative Director
  • Brand Strategist and Strategic Planner

Entry Requirements

 

  • STPM/ A-Level with at least 2 principals passes or CGPA2.0 and above; or
  • Pass Unified Examination Certificate (UEC) with at least 5Bs; or
  • Pass Foundation in Arts/Design from SEGi University or from other recognised higher learning institutions with CGPA2.0 and above; or
  • Pass Diploma programme from SEGi University or from other recognised higher learning institutions with CGPA 2.0 and above; or
  • Pass International Baccalaureate (IB) with at least 24 points; or
  • Pass Canadian Pre-University (CPU) Studies with prorated marks 50% and above; or
  • Pass South Australian Certificate of Education (SACE) win marks 50% and above ; or
  • Pass New South Wales: Higher School Certificate (HSC) (Year 12), AU with marks 50% and above; or
  • Other equivalent qualification recognised by the Malaysian Government; or
     
  • Additional requirement:
    Candidates who did not pass art subject in SPM or equivalent would have to pass the portfolio/art assessment conducted by the faculty.

Programme Modules

Year 1Year 2Year 3
  • Exploring Adobe Software
  • Design Fundamentals
  • History of Art and Design
  • Painting
  • Illustration
  • Typography
  • Photography
  • Graphic Design
  • Layout Design
  • Packaging Design
  • Creative Thinking
  • Basic Animation
  • Print and Editorial Design
  • Web Publishing
  • Adverting Media Strategy
  • Marketing and Consumer Behaviour
  • Environmental Design
  • Branding and Corporate Identity
  • Moving Images
  • Discourse
  • Digital Imaging
  • Art Direction
  • Copywriting
  • Entrepreneurship
  • Internship Practice
  • Portfolio Preparation and Final Project
  • Dissertation