Awarded by University of Abertay Dundee, UK
This programme focuses on intricate details of marketing skills that are needed within an organisation. It equips graduates with core marketing techniques such as direct and database marketing, and electronic marketing. This programme combines both the business and marketing elements such as the core principles and concepts in marketing along with the fundamental knowledge of business. This helps graduates gain a range of up to date business skills and knowledge which can be employed within a variety of business contexts.
Graduates from the marketing and business background have a promising opportunity in Marketing, Marketing Research, E-Business, Advertising, Human Resource Management and Sales. Graduates also stand a chance to work for both local and international organisations.
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