As part of SEGi’s continuous efforts to bring students closer to industry, listed below are this year’s research topics for the students’ Master’s Dissertations as the final assessment for an MBA. They are open to participation from the industry. |
| Name of SEGi Researcher | Research Topic | |
| 1 | Chan Yen Siang | International Retailing Strategy of Fast Foods Industry in Malaysia : A comparative study of outlets of local food and outlets of foreign food. |
Targeted companies |
McDonalds; KFC; Old Town Kopitiam; Sri Melur Nasi Kandar Restaurant |
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| 2 | Raymond Cheah | International Retailing Strategy of Factory Outlets Luxury Goods In Malaysia |
| Targeted companies | A/X; Chanel; Calvin Klein; Guess; YSL; Zara; Timberland; Snowfly; MNG; Bonia; Giodano. Concepts stores in Landau Island; Santa Fe, Cedar Rapids, Nusa Dua (Bali). |
|
| 3 | Richard Chong Ssu Hong | International Retailing Strategies in Franchising Pet Food in the Klang Valley |
| Targeted companies | Alpo; Pedigree; Purina; Whiskers; Science Diet |
|
| 4 | Sue, Eng Soo Ching | International Retailing Strategies of Hypermarkets in the Malaysia |
| Targeted companies | Giant, Tesco; Carrefour | |
| 5 | Edwin Tan Ek Tong | International Retailing Strategies in Store Display : A case study of super stores in the Klang Valley |
| Targeted companies | Cold Storage; Jaya Jusco; The Store; Parkson | |
| 6 | Fong Ka Ling | Role of Intrinsic Motivation and Quality Teaching in Nursing Education |
| Targeted institutions | SEGi University College; Assunta Hospital; University Hospital | |
| 7 | Yap Siew Eng | Influence of Training policies on attrition in organisations during economic downturn |
| Targeted companies | SEGi University College; 1 MNC; 1 GLC |
| GSB Forum Latest Post |
Companies interested to participate in the above projects are requested to send enquiries:-
Dr. Madeleine Cheah
Head of CCE
SEGi University College
E-mail : madeleinecheah@segi.edu.my