.: SEGi University College | Creative Design & Technology :.

Mass communication encompasses the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time.

This course tailors a vast range of majors which emphasises in individual skills in the preferred areas, such as journalism, public relations, media studies, media production, marketing and many more. Our aim is to provide a flexible supportive learning environment where students can obtain globally recognised professional qualifications, underpinned by educational innovations, strategic research of regional significance and international quality, as well as professional industry and community involvement. We assess and analyse students’ needs, and are always mindful of the diverse learning style of each of our student.

The careers options are wide and they include advertising, public relations, journalism, media, radio, television, broadcasting, theatre and dramas.

Common job designations would include among others, media buyers, media planners, creative directors, copywriters, editors, film broadcasters, public relations managers, newscasters, authors, press agents, press secretaries, directors of communication and others.

Awards	Diploma in Mass Communication by SEG International
Study Mode	2½ years Full Time / Part Time
Entry Requirements	SPM/ O-Levels / SM2 or equivalent (3 credits)& Pass for the interview session

Introductory	Marketing
English for Mass Communication Computing Essentials Study and Writing Skills Introduction to Mass Communication Speech Communication and Presentation Skills	Principles of Marketing Principles of Advertising Public Relations Publicity and Promotion
Communication in General	Management
Communication Between Cultures Visual Communication Communication and Society Communication Ethics Communication Research	Media and Communication Law Consumer Behaviour
Media Studies	Compulsory Subjects
Reporting Copywriting for the media Introduction to Desktop Publishing Radio Journalism Editing	Moral / Islamic Studies Malaysian Studies Bahasa Malaysia