Mass Communication is the discipline which looks at the various means used to relay information through
mass media to large segments of the population at one time. The most common media used to relay such
information would be newspaper, magazine, radio, television and film, as these are used to disseminate
news and advertising to a large audience.

The SEGi University College Bachelor of Mass Communication (Hons) programme provides students a
solid foundation in the basic knowledge and skills necessary to become media practitioners and more informed media consumers. The programme prepares students to view the media industry as a business
entity, teaching them the technical aspects of mass media while also understanding how the media industry functions as business. Students will develop specialised knowledge in the areas of television/video, news and current affairs production, print, radio and TV journalism, and desktop and on-line publishing. The programme also places emphasis on ‘creative & critical thinking’ so students are able to excel in their written and verbal communication skills.

Career Opportunities
A growing mass media industry is constantly seeking staff with an understanding of how this industry functions. Graduates of the Bachelor of Mass Communication (Hons) are well poised to be directly employed, pursuing a variety of job roles, including: broadcast journalist,
journalist, corporate communication executives, public relations executives, programme producers, content creators, editors, copywriters, creative directors, media planners, advertising executives, television presenters, radio presenters, and many more. Alternatively, graduates can pursue careers with national and multi-national companies who require staff that possess invaluable knowledge and insight into the mass media industry. Graduates also have the option to articulate into relevant postgraduate studies.