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The Diploma in Business Administration aims to increase and enrich students’ knowledge across a broad range of business disciplines. This is a dynamic field of study for students who wish to develop skills relating to business operation in areas such as management, accounting, finance, marketing and human resource management.
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Graduates of the Diploma in Business Administration are
well poised to move directly into employment, pursuing
job roles across a variety of different industry sectors.
Possible job titles relevant to this qualification include;
administration managers, general office managers, office
managers and personal assistants.
Graduates may also consider articulating into a range of
degree programmes and, depending on units/electives
completed during their studies, students may be eligible
to apply for advanced standing. |
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| Awards |
Diploma in Business Administration by SEG International |
| Study Mode |
3 years |
| Entry Requirements |
SPM / O-Levels /
SM2 or equivalent
(3 Credits) |
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| Marketing |
Business Environment |
• Principles of Marketing
• Buyer Behaviour
• Promotional Management |
• International Business
• Business Law
• Introduction to Business |
| Language & Communication Skills |
Management & Ethics |
• Business Communication
• General Language Training
• Study Skills in English
• Pre-Academic Language Training |
• Human Resource Management
• Operations Management
• Organisational Behaviour
• Fundamentals of Management
• Business Management |
| Quantitative Studies & Costing |
Information Technology |
• Business Maths
• Business Statistics
• Cost Accounting |
• Information Systems
• e-Commerce |
| Economics |
Accounting |
• Microeconomics
• Macroeconomics |
• Financial Accounting 1
• Financial Accounting 2 |
| Finance |
Research Techniques |
• Corporate Finance
• Introduction to Finance |
• Business Research |
| Compulsory Subjects |
Electives |
• Moral / Islamic Studies
• Malaysian Studies
• Bahasa Malaysia |
• Marketing Operations
• Service Marketing
• Marketing Management |
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