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The objective of the diploma programme in business administration is to increase and enrich the knowledge acquired during the foundation programme in business administration. A dynamic field for the student who wants to learn how to manage and run a company, the syllabus covers a broad range of disciplines from basic management, accounting, finance, and human resource management. |
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| Course Summary |
| Collaborative Partners |
University of Abertay Dundee , UK |
| Awards |
Diploma in Business Administration by SEG International |
| Study Mode |
2 years Full Time / Part Time |
| Entry Requirements |
2 Passes in CIB / A-levels / 3 Credits in SPM including English & Maths / SM3 or equivalent. * |
| Assessment |
Courseworks, Examinations and Project. * |
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* might be vary from each respective SEGi campuses. |
| Marketing |
Business Environment |
• Principles of Marketing
• Buyer Behaviour
• Promotional Management |
• International Business
• Business Law
• Introduction to Business |
| Language & Communication Skills |
Management & Ethics |
• Business Communication
• General Language Training
• Study Skills in English
• Pre-Academic Language Training |
• Human Resource Management
• Operations Management
• Organisational Behaviour
• Fundamentals of Management
• Business Management |
| Quantitative Studies & Costing |
Information Technology |
• Business Maths
• Business Statistics
• Cost Accounting |
• Information Systems
• e-Commerce |
| Economics |
Accounting |
• Microeconomics
• Macroeconomics |
• Financial Accounting 1
• Financial Accounting 2 |
| Finance |
Research Techniques |
• Corporate Finance
• Introduction to Finance |
• Business Research |
| Compulsory Subjects |
Electives |
• Moral / Islamic Studies
• Malaysian Studies
• Bahasa Malaysia |
• Marketing Operations
• Service Marketing
• Marketing Management |
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