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In order to first sell a product or service, you must first market it. Marketing is basically promoting the product or service you are selling. In this programme, you will be familiarised with marketing strategies and methods. You will be skilled in analysing and addressing problems, finding opportunities and risks involved in marketing.
The qualification in marketing can open doors to a wide range of career options. Diploma holders may commence their job assignment. |
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| Course Summary |
| Collaborative Partners |
University of Abertay Dundee, UK |
| Awards |
Diploma in Marketing by SEG International |
| Study Mode |
2 years Full Time / Part Time |
| Entry Requirements |
2 Passes in CIB / A-levels / 3 Credits in SPM including English & Maths / SM3 or equivalent. * |
| Assessment |
Courseworks, Examinations and Project. * |
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* might be vary from each respective SEGi campuses. |
| Marketing |
Business Environment |
• International Marketing
• Principles of Marketing
• Marketing Management
• Integrated Marketing Communications |
• Introduction to Business
• Entrepreneurship
• Introduction to Finance
• Business Law |
| Public Relations |
Management & Ethics |
• Business Communication
• General Language Training
• Study Skills in English
• Pre-Academic Language Training |
• Information Systems
• Information Systems Management |
| Advertising & Promotions |
Economics |
• Introduction to Business
• Business Law
• Company Law |
• Introduction to Taxation
• Taxation
• Corporate Audit |
| Information Technology |
Quantitative Studies |
• Business Maths
• Business Statistics |
• Microeconomics
• Macroeconomics |
| Compulsory Subjects |
Language & Communication Skills |
• Business Finance
• Introduction to Finance |
• Principles of Marketing
• Business Management |
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