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An award-winning university with research affiliations and partnerships in more than 80 countries worldwide, UOG has delivered international education excellence in the vibrant and challenging technology-based world. |
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The BA (Hons) Marketing has been designed in line with the
changing business environment and is continuously adapted and
updated accordingly, adding value to students in terms of being
cutting edge and offering clear marketing employability skills.
This programme is taught through a combination of lectures,
tutorials, seminars, case studies and presentations. Courses
combine a strong commercial orientation with academic rigour.
Students are assessed through assignments, examinations and
presentations.
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Upon successful completion of the BA (Hons) Marketing degree
programme, students will enjoy a range of business employment
opportunities across both private and public sectors. Typical
examples of job roles include brand manager, marketing manager,
marketing research consultant, marketing consultant, advertising
manager and marketing executive, to name a few.
Graduates can also pursue relevant postgraduate qualifications such
as an MBA programme. |
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| Collaborative Partners |
University of Greenwich, UK |
| Awards |
Degree in BA (Hons) Marketing by
University of Greenwich, UK |
| Duration |
3 years |
| Entry Requirements |
Foundation in Commerce, STPM
(2 principles), Pre-U, A-Level,
UEC or equivalent |
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| Year 1 |
• Marketing Principles & Planning
• The Marketing Profession (Sector Application
of Marketing, Double Module)
• Personal & Professional Development
(PPD1 – Quantitative Methods, Double Module)
• Context & Regulatory Framework of Business
• Personal & Professional Development(PPD1 – Study Skills and Self Evaluation)
• Economic & Financial Framework for Business
• Moral Studies / Islamic Studies
• Bahasa Malaysia
Electives for Year 1
• Principles of Managing Entrepreneurship
• Introduction to Human Resource Strategy
• Introduction to Operations |
| Year 2 |
• The Marketing Practitioner(PPD2, Double Module)
• Customer Insight & Research
• Global Marketing Management
• Marketing Management
• Malaysia Studies |
| Year 3 |
• The Marketing Manager (PPD3 - Thematic Independent Studies (Double Module)
• Contemporary Issues in Marketing (Double Module)
• Global Operations and Logistics (Double Module)
Choose 1 Elective
• Strategic Brand Management
• Innovation & Creativity in Marketing |
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